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Kat Summers

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Senior Marketing Leader | Proven Success in Integrated Campaigns, Digital Strategy, and Content Innovation | Driving Engagement and Revenue Growth
California, United States

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Résumé


Jobs verified_user 0% verified
  • Guest Services Inc
    Director, Digital Marketing & Co-Head of Corporate Marketing
    Guest Services Inc
    Feb 2019 - Current (7 years 9 months)
    Oversee a team of eight professionals functioning as an in-house agency to support marketing needs across property and corporate tiers. Responsibilities include managing corporate and client budgets, crafting and implementing integrated marketing strategies, and ensuring alignment with client objectives and brand standards. Collaborate with cross-functional teams to drive brand awareness, customer engagement, and revenue growth while leading business transformation initiatives focused on increasing revenue, reducing expenses, and enhancing client and customer experiences. Additionally, manage vendor partnerships with digital, creative, and media planning agencies to optimize performance and outcomes.

    + Spearheaded the launch of t
  • Guest Services Inc
    Corporate Lead, Digital & Social Media
    Guest Services Inc
    Jan 2016 - Feb 2019 (3 years 2 months)
    Direct the strategy, execution, and maintenance of all B2B and B2C digital and social marketing activities across the hospitality company producing 20-30% increase in annual revenue for more than 20 public facing properties. Manage 3 direct reports under the in-house agency to support the company’s digital marketing activities and drive brand awareness and sales across all the properties. Lead various types of business transformation initiatives and provide active leadership on key projects designed to increase revenue, reduce expenses, and improve the customer experience. Oversee relationships with vendors, including Digital Agencies, Creative Agencies, and Media Planning Agencies.

    + Increased website visits by 50-80% across 20
  • Guest Services Inc
    Digital Marketing Specialist
    Guest Services Inc
    Jun 2015 - Jan 2016 (8 months)
  • Contemporary Staffing Solutions
    Corporate Communications Contractor at Pepco Holdings, Inc.
    Contemporary Staffing Solutions
    Feb 2013 - Jun 2015 (2 years 5 months)
    Managed 5-person social media and web team during area-wide power outages to preserve the brand's image and ensure a positive customer experience. Created messaging templates and content calendars for Pepco, Delmarva Power, and Atlantic City Electric to promote safety and energy efficient best practices for residents. Learned Ektron CMS as part of the website redesign project and trained other employees to use the system.

    + Recognized as a major contributor to the digital communications and marketing strategy to turn around reputation as “Most Hated Company in America” (Business Insider, 2011)
    + Created new content for more than 2000 pages for the company’s website redesign initiative (Websites:
  • Travel Leaders
    Online Marketing Specialist/Product Analyst
    Travel Leaders
    Apr 2012 - Feb 2013 (11 months)
    Under the eCommerce division, collaborated with the marketing director, VP of eCommerce, creative director, and brand agency to develop online marketing strategies and ensured timely delivery of campaigns for Travel Leaders’ B2B and B2C products/services. Developed content for various digital channels on a daily/weekly basis. Monitored competitors and stayed current with online marketing practices; recommended steps to improve results and conversion rates. Compiled web analytics; conducted user acceptance testing; created product analysis, ad-hoc reports, and SOPs.

    + Increased bookings by 15-20% on a quarterly basis due to analyzing customer marketing and trend reports
    + Increased user engagement by 30% for
  • A
    Marketing Consultant
    Annapolis Offices at Bestgate
    Dec 2011 - Nov 2012 (1 year)
    Managed lead generation and marketing efforts before the reopening of the Annapolis office building. Developed strong relationships with Anne Arundel Economic Development Corporation, local governments, and business associations to increase brand awareness of the new offices.

    + Achieved a 60% occupancy rate upon opening due to integrated marketing campaigns and business development efforts
  • S
    Production Manager
    Supafraud Productions
    Apr 2010 - Oct 2010 (7 months)
    Local Hero, a short film
    - Planned production process, logistics and schedule with Director/Producer
    - Created & managed scheduling and budget
    - Supervised daily activities, crew, talent, location scouting and logistics for the whole production

    Recognition:
    - North Carolina Film Festival Award: Founder’s Award in Action/Adventure Short Category
    - West Chester Film Festival, Pennsylvania (Official Selection)
    - SNOB Festival, New Hampshire (Official Selection)
    - Seattle True Independent Film Festival (Official Selection)
    - Indie Spirit Film Festival in Colorado (Official Selection)
    - 12th Annual Crossroads Film Festival, Mississippi (Official Selction)
  • Three Keys Music
    New Media Specialist and Project Manager
    Three Keys Music
    Jun 2009 - Dec 2011 (2 years 7 months)
    Planned and executed integrated marketing campaigns (international and national) to promote jazz albums which ranked Billboard Jazz charts and nominated for an NAACP Image Award. Developed web, social media, and email marketing strategies for shows that consistently sold out. Managed two website redesign projects, and conducted daily website updates and social media.

    + Secured online and traditional reviews from music critics and bloggers for the Poetically Justified and This Is How I Rock jazz albums
    + Produced and edited DIY for Music Business webisodes "Ask Marcus" on OurStage.com (MTV affiliate) and radio segment for 88.1 WFSK (
  • Voice of America
    Video Research Intern
    Voice of America
    Jun 2008 - Sep 2008 (4 months)
    • Cataloged video tapes, assisted on video research requests for news segments and solely worked on special video research project on 50 US states, cities and military footage
  • Clear Channel Communications
    Promotions Intern - Wash FM 97.1 and BIG 100.3
    Clear Channel Communications
    Jun 2008 - Aug 2008 (3 months)
    • Created proposals to various trade partners, organized and executed multiple promotional events; assisted in prize fulfillment
Education verified_user 0% verified
  • Penn State University
    Digital Marketing for Hospitality Executives Certificate
    Penn State University
    Jan 2016 - Dec 2016 (1 year)
  • Georgetown University
    Professional Certificate in Digital Media Management
    Georgetown University
  • S
    Bachelor of Arts (B.A.) - Mass Communication, Broadcast Journalism Major
    St Paul University