Strong marketing leader, creator, and problem solver with 12+ years of professional experience putting the "passion" in compassionate communication, infusing life into brands, and scaling top-performing teams from strategy to successful growth. Here's how:
✅ I prioritize key results for all primary stakeholders in strategic initiatives.
✅ I consider the audience first (and how we want them to respond), and apply behavioral science and UX principles accordingly to drive conversions.
✅ I balance empathy with unrivaled quality standards to lead exceptional creative programs that outperform business objectives.
My specialties include:
💥 Branding & Storytelling
💥 Content & Campaign Strategy + Execution
💥 Purposeful, Concise Messaging
💥 Creative Quality Assurance, Writing, & Editing
I have experience in mass communications, digital marketing content, message automation, and persona-based messaging for all stages of the customer journey. My teams have excelled in B2B, B2C, and B2B2C technology, SaaS, cybersecurity, finance, healthcare, energy, and retail marketing.
I marry big-picture strategy with close attention to detail, and I ❤ using behavioral science to craft communication that drives action.
