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kathryn kiger
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VP, Marketing & Enablement @ ClickDimensions | Marketing Strategy | Sales Optimization
United States
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Vice President, Marketing & EnablementClickDimensionsMay 2021 - Mar 2024 (2 years 11 months)• Developed marketing strategy to drive revenue and customer and partner engagement utilizing traditional, email, digital and social media channels to generate demand, resulting in 3x lead production in 6 months
• Streamlined and optimized event marketing, product marketing, SEO & SEM strategy and processes
Senior Director, Enablement Remote
• Optimized organizational knowledge through customized training programs and education sessions, docu mentation and supporting materials on the market, personas, products, resources and skills
• Streamlined sales processes across platforms to enhance effectiveness and adherence to sales process- PDirector, Sales EnablementPCLaw | Time MattersJan 2021 - May 2021 (5 months)• Developed sales software tools, messaging, positioning, methodologies and other resources to ensure con sistent communications and drive more effective conversions across sales stages, industries and audiences
- Director, Sales EnablementinsightsoftwareFeb 2019 - Jan 2021 (2 years)• Tracked and measured sales effectiveness and implemented strategies with leadership to improve sales
• Optimized Sales Training by creating a customized onboarding program and bi-weekly trainings to educate reps on the finance and accounting market, target audiences, key products, sales tools, resources and skills - LInterim Head of MarketingLexisNexis: Business of Law Software SolutionsOct 2014 - Feb 2019 (4 years 5 months)• Worked with leadership team to ensure marketing alignment to business goals and ensure profitability
• Managed holistic digital and web strategy, oversaw department logistics, budgets and personnel - DPromotions ManagerDisney ABC Television Group: Radio DisneyApr 2010 - Oct 2014 (4 years 7 months)• Managed promotional, entertainment and marketing activities to drive sales and brand awareness locally
- SSenior Brand Marketing Manager• Developed marketing strategy for transactional product lines utilizing traditional, email, digital and social media channels to generate 100% marketing driven leads, resulting in $20 million in annual revenue
- SSenior Manager, Sales Enablement• Developed sales software tools, materials, messaging, positioning and resources to ensure consistent pro spect communications and drive more opportunity and effective stage conversions across sales cycles
• Instituted and stood up Sales Enablement, Customer Communications and Partner Marketing departments - BBrand Marketing Manager• Developed, managed and executed marketing programs leading cross functional teams to drive customer engagement, enhance brand experience and generate demand through multi-channel programs
Education
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- Bachelor of ArtsUniversity of Texas at Arlington