Art Director
YES Marketing AgencyData Axle
Jan 2014 - Nov 2019 (5 years 11 months)
Clients: BJ’s, Olive Garden and Choice Hotels, See’s Candies, The Body Shop, Avon, PGAC, Panasonic, Scholastic and more
• Managed and art directed a creative team in the NYC office.
• Delivered email campaigns, interactive page design, creative audits, HTML5 banner ads, landing pages, microsites, UX testing, email template systems, ad designs, and template guides.
• Developed campaign style guides outlining creative specs (image sizes & character counts), photography & illustration style, tone of voice, and content direction.
• Led creatives and developers in conceptualizing and executing integrated brand experiences to achieve strategic objectives.
• Presented and pitched creative work to existing and prospective c