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Kashaf Imtiaz

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Product Manager
Toronto, Ontario, Canada
Contact Kashaf regarding: 
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Full-time jobs
Starting at CAD68/hour ~USD48.4/hour
Flexible work
Starting at USD75/hour
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Timeline

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Résumé

Jobs verified_user 0% verified
  • Royal Cyber Inc
    Product Manager
    Royal Cyber Inc
    Jan 2022 - Jan 2024 (2 years 1 month)
    • Working as a Salesforce Product Management Consultant for various clients
    • Identifying business gap analysis for Salesforce solutions
    • Managing internal and external stakeholders (Salesforce architects, DevOps, SMEs & project managers), fostering collaboration and creativity
    • Create user stories in line with the business goals and solution design documentation
  • Shaw Communications
    Account Specialist
    Shaw Communications
    Jan 2019 - Jan 2022 (3 years 1 month)
    • Conducted competitive analysis, market research, and customer interviews to identify market opportunities and refine product strategies
    • Implemented A/B testing and user feedback mechanisms, resulting in a 30% increase in efficiency, experience and satisfaction
    • Tracked customer journeys across channels and platforms to develop solutions for a positive customer experience
    • Use Salesforce CRM to understand customer needs and make relevant sales, and Service Cloud for case management
    • Developed and delivered the KPIs dashboard that can be used by supervisors for measuring success
  • Habib Bank Limited
    Product Manager
    Habib Bank Limited
    Jan 2016 - Jan 2019 (3 years 1 month)
    • Led roadmap for launch of Pakistan's first digital banking service – key part of inclusive banking initiative with $750k budget
    • Mapped customer journey, analyzed data and built solutions to remove barriers and increase uptake of current accounts
    • Revamped the user interface (UI) for digital banking. Established and monitored key performance indicators (KPIs) to measure the success of products, resulting in 18% increase in user engagement and satisfaction and 25% increase in user acquisition
    • Decreased downtime of HBL Digital by 20% through prototype development and testing
    • Successfully negotiated partnerships with key stakeholders and third-party vendors, expanding product offerings and generating 30% additio
  • L
    Product Analyst
    Lazada - Alibaba Group
    Jan 2013 - Jan 2015 (2 years 1 month)
    • Understood overall customer business objectives to identify and test conversion rate optimizations on daraz.pk
    • Performed predictive and post-release ROI analysis on new features or website enhancements, to prioritize opportunities
    • Monitored budgets for the performance of paid ads on Google and social media platforms
    • Maintained and updated Google Analytics and Tag Manager, ensuring updated data collection with every sprint and new feature release
    • Managed and delivered the releases/product increments/projects with working with UI/UX designers, developers, other functional managers and program manager
  • Symmetry Financial
    Digital Media Executive – Planning & Strategy
    Symmetry Financial
    Jan 2010 - Jan 2013 (3 years 1 month)
    • Developed and executed integrated through-the-line (TTL) media strategies for multinational FMCG & telecoms clients, from inception to launch, utilizing broad range of social media marketing tools
    • Brands included Colgate MaxFresh, Veet, Warid Telecom, Voice Mobile, and United Mobile
    • Pitched innovative solutions e.g., an online dance competition that increased brand engagement by 300% organically
    • Deployed strategy development including audience segmentation, customer journeys, channel planning and ideation
    • Led day-to-day execution of campaigns including project planning, scoping, monitoring KPIs, campaign analyses & reporting
  • DESIGN GROUP LATINAMERICA
    Product Manager
    DESIGN GROUP LATINAMERICA
    • Manage the issues/bugs in JIRA for previous sprints
    • Product Manager at YDesign Group (Lumens Group)
    • Lead roadmap for launch of multiple projects to improve customer retention and customer experience with $4M+ budget locally and internationally
    • Mapped customer journey, analyzed data and built solutions to remove barriers and improve customer experience
    • Managed internal and external key stakeholders including Salesforce Commerce Cloud team, Netsuite team, Listrak team amongst others
    • Introduced an extended warranty program to help improve customer experience, contributing to 15% annual revenue
  • B
    Product Manager
    Brambleberry
    • Managed projects on Asana and maintained documentation on Confluence
    • Product Manager at BrambleBerry
    • Identified, analyzed, and solved Salesforce marketing cloud and commerce cloud integration use cases for real-time and near-time data sync
    • Conducted daily scrum calls with the development team
    • Managed bugs/tasks/issues through issue tracker
    • Led and owned the implementation of real-time integration with Salesforce OMS for orders data
    • Provided solution that leverages automation and journeys
    • Product Manager (Internal Salesforce Implementations)
    • Led and managed the proof of concept on interaction studio with the developers
    • Created and presented the reporting with details t
  • Indigo
    Product Manager
    Indigo
    • Spearheaded the migration to Salesforce Commerce Cloud
    • Implemented agile development methodologies to improve project efficiency and reduce time-to-market by 20%
Education verified_user 0% verified
  • University of Waterloo
    Master of Digital Experience Innovation
    University of Waterloo
  • Iqra University
    Bachelor of Business & Bachelor of Arts
    Iqra University