Kartik Sharma
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Senior Customer Success Manager
Karnataka, India
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- ASenior Customer Success ManagerAcosta (IBM)Apr 2026 - Current (7 months)• Lead a team of 6 customer specialists while serving as primary client-facing owner for enterprise and mid-market brands across US, CA, and EU; drive QBRs/MBRs, align KPIs, and translate business goals into full-funnel PPC and programmatic roadmaps.
• Own end-to-end Amazon PPC (SP/SB/SBV/SD) and DSP operations for multi-geo brands; leverage AMC for audience segmentation, path-to-purchase analysis, and cross-channel attribution to inform upper-funnel and retargeting strategies.
• Advise C-suite stakeholders on retail media investment strategy; secured six-figure incremental budgets through margin contribution and NTB growth analysis.
• Build executive ready narratives tying performance and programmatic marketing to category r - CCustomer Success ManagerCommerce IQMay 2023 - Apr 2026 (3 years)• Owned end-to-end Amazon PPC for multi-geo brands (US, CA, EU, JP, IN), steering $250K–$400K monthly budgets; delivered 30% revenue growth and 2–3x ROAS while cutting ACoS 55%.
• Architected campaign structures by search intent, lifecycle stage, and profitability targets; executed bid optimization, budget allocation, placement modifiers, keyword expansion, negatives, and large-scale harvesting.
• Drove marketplace visibility and rank: +40–50% Share of Voice and stronger Top of Search share using SQP, Brand Analytics, and STR led query prioritization.
• Ran continuous A/B testing across creatives and listings; lifted CTR 10–15% and CVR 20–25% through iterative creative optimization and detail-page improvements.
• Planned 
Media AnalystTargetOct 2019 - Apr 2023 (3 years 7 months)• Directed full-funnel retail media across Target and Social Media; ensured 95%+ PMP delivery and maximized ROI via continuous bid and budget refinement.
• Served as primary client POC; translated goals into actionable media plans and weekly narrative reporting, delivering 30% average KPI growth.
• Led audience strategy (including C-suite segments) and creative recommendations; increased lead quality 25% and lifted engagement 18–22%.
• Leveraged advanced analytics to streamline optimization workflows, improving campaign efficiency by 30%.
• Identified upsell opportunities and secured added investments, contributing to 20% incremental YoY revenue growth.- Account SpecialistAmazonApr 2017 - Oct 2019 (2 years 7 months)• Managed end-to-end SP/SB portfolios; improved advertiser ROI ~45% through tailored optimization and search-term analysis; boosted ad efficiency 30%+.
• Piloted and scaled Sponsored Brands, delivering 83% business growth in one quarter; partnered with product teams on 3+ SB enhancements informed by advertiser insights.
• Segmented seasonal vs. evergreen strategies; improved peak-event CVR 18% via budget pacing, rank-protection tactics, and inventory alignment.
• Partnered with sellers and vendors across regions to drive cross-market strategies, contributing to ~20% YoY portfolio growth.
• Served as client-facing specialist: ran regular calls to align goals, resolve issues, and strengthen long-term partnerships.
• M
Education
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- WSponsored Product, Sponsored Brand, Sponsored Video, Retail Media, Onsite Ad, Brand Shop, Display Ads, Creatives, ReportWalmart AdvertisingOct 2025
- Search Advertising, Display AdvertisingAmazon AdvertisingSep 2025
- NBachelors of Commerce - Management HonorsNorth Bengal University - Siliguri College of CommerceJan 2013 - Jan 2016 (3 years 1 month)
Projects (professional or personal)
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- Peak-Event Playbook (Prime Day/BFCM) ForecastedAcostaMay 2026+28%, Top-of-Search share +31%.
Peak-Event Playbook (Prime Day/BFCM) Forecasted incremental demand, reallocated budgets to hero ASINs,
prewarmed ranking, and tightened placements. Result: +76% revenue, stable TACoS, sustained post-event rank. - New ASIN Launch EngineCommerceIQFeb 2026 - Mar 2026 (2 months)New ASIN Launch Engine Discovery-first SP with exact/rank clusters, SBV for awareness, SD remarketing, and
creative/listing A/B tests. Result: Time-to-rank cut by 35%, CVR +21%, CPC -14% - Ranking + Profitability Scale ProgramCommerceIQSep 2025Rebuilt account structure by search intent and lifecycle; set bid floors/ceilings by
contribution margin; implemented SQP-led harvesting/negatives. Result: TACoS down 22%, new-to-brand growth
+28%, Top-of-Search share +31%.
Awards
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- Extra Miler AwardAmazonFeb 2019