Karla Torres Regional Revenue and Cost Analys

Social Commerce Coordinator & Influencer UGC Manager

THE DARL

Jul 2025 - Feb 2026 (8 months)

Researched, identified, and recruited relevant micro and macro influencers aligned with each brand's target audience and tone. Developing weekly content strategies for Instagram, TikTok, and Pinterest Coordinating TikTok Shop creators content and GMV tracking Create campaigns and automation in different Outreach Platforms Managing day-to-day communication with creators, affiliates, and platforms Collaborating closely with the design and multimedia teams, ensuring content quality and consistency Evaluating creator quality and brand fit beyond reach and volume

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MARKETING ASSITANT

ELEVA

May 2025 - Jun 2025 (2 months)

Influencer Supplier management for events Recording supplier invoices and payment accounts Results reporting for events and paid campaigns Monitoring campaign and event posts with screenshots and/or Excel control logs Sending quotes to potential SME clients Support in event setups and registration Preparation of event logs and schedules

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Marketing Assistant

Eleva SAS

Aug 2024 - Dec 2024 (5 months)

Internal Digital Content Production Monitoring of Executed Campaigns Supervision and Control in Event Development Supplier Analysis Preparation of Result Reports Identify, analyze, and select micro, mid-tier, and macro influencers aligned with brand values and campaign goals. Track and manage ongoing influencer campaigns f Coordinate directly with influencers and partner agencies to align on briefs, timelines, and content execution. Develop and execute multi-platform content strategies to increase brand visibility, engagement, and community growth. Optimize content based on audience behavior, platform trends, and campaign performance. Maintain brand voice and visual identity consistently across all channels.

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CEO&FOUNDER

KEYTEAM SOCIAL MEDIA AGENCY

Jan 2023 - Current (3 years 8 months)

Creative Digital Agency Management and creation of content for social media. Content writing and brand visibility optimization. Social media and community management. Implementation of social media strategy. Growth of organic followers.

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Commercial and Marketing Assistant

Megabrokers Ecuador

May 2022 - May 2024 (2 years 1 month)

Development of brand digital strategy. Consolidation of commercial reports from sales agents. Planning and preparation of the digital strategy. Organization and production of media for corporate events. Managed the company's brand across all social media platforms (Community Manager). Managed and developed the marketing department's budget. Coordinated the creation of point-of-purchase (POP) materials. Analyzed and monitored commercial sales performance.

Regional Revenue and Assurance Cost Analyst

Location World

May 2021 - May 2022 (1 year 1 month)

-Certification of billable revenues. Review of business models to ensure operating margin. Development of policies, procedures, guidelines, and any other documentation that systematizes processes related to revenue assurance. Analysis of commercial business opportunities. Business case analysis for various lines of business. Preparation of audit dashboards to identify company revenue deviations.

Simplification Office Analyst

Telefónica Movistar

Aug 2019 - May 2021 (1 year 10 months)

Monthly analysis and control of income, cost, and expense budgets. Strategic decision analysis for the business unit through the evaluation of business cases for new products, services, and business models. Preparation and support in annual budgeting and strategic planning. Data collection from the commercial network based on productivity and revenue to analyze profitability at points of sale. Development of analytical result presentations for the committee.

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Legal-Administrative Intern

ECUAQUIMICA C.A

Aug 2018 - Feb 2019 (7 months)

Receipt of lawyer documentation. Invoice preparation. Development of annual expense budget. Tracking of times and functions of auxiliary staff for general services.

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Administrative and Inspection Intern

CELEC EP, Coca Codo Sinclair

Aug 2017 - Apr 2018 (9 months)

Technical archive control for the Engineering and Inspection area. Time matrices creation in POA. Process improvements. Flowchart design for the Engineering department, twice consecutively for a year.

Karla Torres

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