Karla Victoria Quevedo Covarrubias Ciudad de México, CDMX

$Infracommerce Latam$

Email Marketing Analyst

Infracommerce Latam

Jun 2024 - Oct 2024 (5 months)

Collaborated closely with cross-functional teams to execute targeted email marketing campaigns, focusing on automation and personalization through platforms like WoowUp and Synerise. • Designed and implemented new automated workflows, optimizing customer lifecycle and maximizing conversion opportunities at various touchpoints. • Optimized automated workflows and advanced segmentation to increase relevance and improve engagement metrics such as open and click rates. • Led the migration and integration of databases from WoowUp to Synerise, enhancing segmentation capabilities and real-time data analysis. • Developed impactful strategies for high-traffic events, significantly increasing conversions and engagement. • Ongoing analysis of use

E

Account Manager & Email Marketing Strategy Leader

Esponjoso Marketing Agency

May 2024 - Jun 2024 (2 months)

Led key account management: Oversaw client relationships, ensuring that digital marketing strategies met expectations and objectives. • Strategic design of email marketing campaigns: Responsible for creating and executing automated campaigns from segmentation to results analysis, optimizing each phase to improve customer conversion and retention. • Advanced segmentation and personalization: Developed data-driven segmentation strategies to personalize communications, boosting interaction and engagement rates. • Multichannel campaign coordination: Synchronized email marketing campaigns with social media strategies, paid advertising, and CRM platforms to create a consistent and effective customer experience. • Client lifecycle optimization

S

Email Marketing Designer for USA company

Surf Yoga Beer

May 2023 - Jul 2023 (3 months)

Created email marketing strategies using Figma and PS • Designed campaigns with Figma and Photoshop, conducting A/B testing to optimize open and click-through rates. • Developed effective call-to-actions (CTAs) and segmentation based on user behavior.

E

Digital Designer & Social Media Manager

Espíritu World

Mar 2022 - Jan 2023 (11 months)

Created digital content for Instagram, Facebook, and ads. • Developed email marketing strategies and managed digital marketing efforts. • Managed the e-commerce platform (Shopify). • Oversaw social media strategies to increase engagement. • Designed the logo for the CULT FINDS clothing line and developed the brand's visual identity.

Karla Victoria Quevedo Covarrubias

About

Detail

Timeline

Résumé