Karla Hernández Lopez Commercial and Buyer Manager/Brand Manager

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Retail And Wholesale Fashion Consultant

Jan 2019 - Current (7 years 5 months)

- Guidance, recommendation and follow up during the cycle of each project within the company and the areas responsible of the commercial agenda, marketing, logistics and legal in order to reach theKPI’s - Development and follow up of suppliers and business partners. Research markets for fashion color and trends for all categories. Establish, manage and supervise objectives and commercial/administrative procedures - Manage and supervise operational procedures (Market research, financial evaluations, profitability and contracts). Representation for events, fairs, commercialization forums and negotiations recommendation and follow up during the cycle of each project within the company and the areas responsible of the commercial agenda, marke

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Project Consulting For Retail And Wholesale

Independent

Jan 2019 - Current (7 years 5 months)

- Developement and follow up of suppliers and bussines partners. Establish, manage and supervise objectives and commercial/administrative procedures. • Manage and supervise operational procedures (Market research, financial evaluations, etc)

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MERCHANDISING MANAGER

MILANO

Apr 2017 - Dec 2018 (1 year 9 months)

- 25% sales increase against previous year in 80% of the assigned categories (2017-2018). • Succesfully signed over 15 new suppliers. - Develop strong relationships with key vendors to maximize commercial opportunities for more than 300 stores contributing to the strategic planning process for the categories (OTB). - Analyze and understand market trends, consumer trends, retailer and industry needs. • Develop and implement new and innovative product strategies, merchandising and marketing plans to ensure that sales are maximized and marketing objectives are met - Build strong team-oriented relationships with other teams and business units, to help develop coordinating opportunities with other categories, lines of business and departments

Int. Category Manager

Coppel S.A. de C.V

Apr 2016 - Apr 2017 (1 year 1 month)

- Achieved the optimization of assortment and commercial planning for next seasons. Able to succed in the training and development of various assistants. - Develop and create a competitive merchandise assortment plan with the international suppliers (Asia, Europe, North America), negotiate pricing, shipping and inventory for different categories. - Report to management on everyday responsibilities such as contract and alleged amendments, financial analysis, preparing presentations and other projects. - Attend international trade shows and conferences in order to analyze trends and products in the market. - SKU’s optimization in order to integrate them to reassortments and discounts.

Brand Manager/Buyer Manager

DEPORTES MARTI

Dec 2013 - Apr 2016 (2 years 5 months)

- 30% profit increase and 20% sales increase against previous years and budgets. Succesfull opening of over 20 stores for different brands. • Closure of new store formats all over the country. - Accountable for developing, proposing, overseeing and implementing the business strategy for 70 boutiques of the different brands such as Nike, Columbia, O'Neill, Real Madrid, Barcelona, Fit City. - Strategy development, product management, negotiations, national and import purchases for the brands. Operations strategies for assortment/retail planning. - Operations strategies for assortment/retail planning. Business plan and strategy development by retailer, brand and property. • Responsible for layout and locations of brands, categories and dive

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Category/Buyer Manager Suburbia

WAL-MART MÉXICO & CENTROAMÉRICA

Jul 2010 - Dec 2012 (2 years 6 months)

Sr. Buyer Merchandiser

Grupo AXO

Jan 2008 - Jul 2010 (2 years 7 months)

Karla Hernández Lopez

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Karla Hernández Lopez