Karla Granda
About
Detail
Marketing Assistant & Project Coordinator | Data-Driven Creative Strategist | Growth & Engagement Specialist
Pichincha, Ecuador
Résumé
Jobs
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- COperations & Project CoordinatorChocó 701 by El PotreroMar 2025 - Current (1 year 2 months)• Directed marketing, sales, and operations strategy for a hospitality brand, increasing online views from 5K to 20K and engagement by 4x in three months. • Led Meta Ads campaigns for lead generation, improving conversions by 70% and achieving a ROAS consistently above investment with minimal ad spend ($30–$40 per campaign). • Enhanced SEO visibility, raising website traffic from 400 to 6,000 daily views through analytics and keyword optimization using Google Analytics, Search Console, and Metricool. • Leveraged tech savviness to direct marketing, sales, and operations strategy, resulting in a significant increase in online views and engagement metrics. • Utilized advanced analytical skills to manage and optimize Meta Ads campa
- HReceptionist & Administrative Support verified_user Verified experienceHOTEL FIESTAApr 2023 - Nov 2024 (1 year 8 months)• Led the redesign of the brand’s online presence, including the website and Google Business Profile, aligning with SEO best practices to enhance search visibility. • Developed and implemented new workflows and KPIs for marketing and operations, which improved communication, lead tracking, and client response time by 60%. • Designed and executed digital content strategies that strengthened the brand’s voice and expanded audience reach. • Handled guest communication, daily reports, and booking platform updates, ensuring a seamless experience for all guests. • Supported hotel operations during high seasons and contributed to creating guest satisfaction procedures. • Managed the full reservation process across platforms such as Booki
- SArchitectural Designer & Project ManagerSolo PedraJul 2020 - Mar 2023 (2 years 9 months)• Leveraged marketing skills to lead the brand’s digital repositioning, defining a clear tone of voice and updating its visual identity to align with the company’s core values and market goals. • Developed and managed the brand’s online presence, improving consistency across social media and establishing a content strategy focused on engagement and conversion. • Created and optimized the company’s Google Business Profile, enabling performance tracking through calls, visits, and new customer insights. • Provided creative and strategic direction for social media marketing campaigns to strengthen brand visibility and generate qualified leads through paid ads. • Combined design expertise with marketing strategy to ensure cohesive brand
Education
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- UBachelor's inArchitectureUniversidad SanFrancisco de QuitoAug 2017 - Dec 2021 (4 years 5 months)