Karina Gerszberg

Karina Gerszberg

About

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Fractional CMO & Brand Growth Artist | The Art & Science of Scaling Brands | Fractional Experience, Full-Time Leadership Mindset
Austin, Texas, United States

Contact Karina regarding: 
Flexible work
Starting at USD150/hour
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Networking

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Résumé


Jobs verified_user 0% verified
  • W
    Chief Marketing Officer
    Wellness Fractional CMO
    Jun 2025 - Current (4 months)
    As a Fractional Chief Marketing Officer, I partner with mission-driven brands in wellness, aesthetics, health tech, and consumer sectors to scale sustainably and profitably. I specialize in designing high-converting marketing systems — from positioning and messaging to funnels and performance campaigns. With 20+ years of experience and a background in psychology, I bring a unique human-centric, data-driven approach to every project. I’ve led successful go-to-market strategies, built full-funnel campaigns (organic + paid), optimized CAC/LTV, and managed cross-functional teams across content, design, and media buying.
  • B
    Digital Marketing Strategist
    BiViSee
    Mar 2024 - Current (1 year 7 months)
    I lead high-impact marketing strategies that grow audiences, build brand authority, and drive revenue—especially within the health, wellness, and luxury lifestyle industries. I specialize in supporting startups and scaling brands that need both strategic direction and hands-on execution. My work goes far beyond content creation: I build smart, data-driven marketing systems that elevate visibility, attract the right audience, and deliver measurable growth. Core Areas of Impact ✔ Brand Strategy & Positioning Defining and refining brand identity for emerging and growth-stage companies, ensuring every touchpoint communicates value and drives emotional resonance. ✔ Digital & Content Marketing Leadership Running full-funnel marketing campaigns
  • B
    Wellness Content Curator
    Breathe Media Network
    Apr 2023 - Oct 2023 (7 months)
    - Create and manage a content calendar for wellness content - Research and curate content related to health, wellness, and lifestyle topics - Write original SEO-driven articles, blog posts, and social media content - Ensure all content is consistent with brand guidelines and reflects the company's values - Collaborate with designers, marketers, and other teams to develop visually appealing and engaging content - Analyze content performance metrics and adjust strategy as necessary - Stay up-to-date with industry trends and share insights with the team - Use keyword research and other SEO techniques to optimize content for search engines - Monitor and respond to user engagement with content through comments and social media interactions
  • V
    Director of Content & Marketing
    Vitality Cycles
    Nov 2022 - Mar 2023 (5 months)
    Creating a marketing strategy for brand and product launches Creating on-brand, audience-focused messaging Maintaining brand consistency Managing campaigning budget Planning, strategizing and executing social media content focused on community growth, engagement, and revenue Planning and developing site content, style, and layout
  • FRContent
    Sci-Marketing Director & New Business Development
    FRContent
    Jun 2022 - Nov 2022 (6 months)
    • Review current marketing trends and advertisements to determine the effectiveness of different styles and strategies • Analyze sales numbers in comparison to the marketing budget in order to find the profit margin and which campaigns were most effective • Research competitors to stay current with similar products or services on the market • Work with both the sales and marketing departments to develop successful strategies and campaigns that attract new customers and keep current clients • Collaborate with other executives to make high-level decisions regarding the budget and the direction of the company • Create and maintain a successful brand and image that attracts customers to the product or service • Develop marketing strategies for
  • K
    Breath Work, Meditation & Self- Development Instructor
    Kvix AB
    Feb 2022 - Mar 2023 (1 year 2 months)
    - Online Class - Holotropic Breathwork - Guided Meditation - Self - Mastery Online Program
  • L
    Marketing Manager
    Lion Pride LLC
    Nov 2021 - Jun 2022 (8 months)
    • Developing marketing strategies for new products • Organizing promotional events and coordinating day-of deliveries and staffing • Leading and training a team of Marketing Associates • Reviewing current marketing campaigns for weaknesses and developing solutions within budget constraints • Analyzing website click-to-purchase conversion rates and the effectiveness of promotions to determine what drives sales • Identifying potential new markets and creating a plan to enter the market • Partnering with product development and buying teams to estimate product demand • Brainstorming fresh advertising ideas with senior management
  • Upwork
    Fractional CMO & Digital Marketing
    Upwork
    Oct 2020 - Current (5 years)
    Adventures For Connections | Health & Wellness Retreats & Coaching ➤ Increased website traffic by 35% through strategic SEO and conversion-focused copywriting. ➤ Achieved a sold-out retreat in Egypt with a high-impact digital advertising campaign. ➤ Boosted social media engagement by 23% through creative content and audience-driven storytelling. Taoist Wellness | Online Taoist University ➤ Optimized advertising strategy, improving conversion rates by 8% in just two weeks. ➤ Developed a high-converting funnel and landing page, leading to a 35% increase in opt-in rates. ➤ Facilitated collaboration between marketing and creative teams to enhance brand positioning. Lion Heart Marriage | Marriage Coaching Services ➤ Designed and launched lead
  • T
    SPA
    The Retreat Blue Lagoon
    Sep 2018 - Aug 2020 (2 years)
    • Identify and assess customers’ needs to achieve satisfaction • Provide accurate, valid and complete information • Handle complaints, provide appropriate solutions and alternatives within the time limits and follow up to ensure • Go the extra mile to engage customers • Act as the company gatekeeper
  • f
    Health Therapist - Personal Trainer, Nutritionist, Breathwork, Yoga
    freelance
    Jul 2017 - Current (8 years 3 months)
    As a Health Therapist, Personal Trainer, Nutritionist, and expert in Breathwork and Yoga, I have the privilege of helping my clients achieve their health and wellness goals through a comprehensive and holistic approach. My passion for health and wellness began years ago when I discovered the transformative power of yoga and breathwork. Since then, I've continued to deepen my knowledge and expertise in these areas, as well as in nutrition and personal training, in order to provide my clients with the most effective and personalized guidance possible. As a Health Therapist, I work closely with each of my clients to develop a personalized plan that takes into account their unique needs, goals, and challenges. Whether it's developing a nutrit
Education verified_user 0% verified
  • C
    Certificate, Scientific Stretching
    CHEK Institute
    Jul 2021 - Aug 2021 (2 months)
  • B
    Summer Course 2020, Advancing Women
    Bifröst University
    Jan 2020
  • D
    Designing Female Body Shape and Nutrition
    Designing Female Body Shape and Nutrition
    Jan 2017
  • M
    Medical Pregnancy Training
    Medical Pregnancy Training
    Jan 2015
  • P
    Fitness Trainer
    Polish Sports Academy
    Jan 2013
  • P
    Personal Trainer Certificate
    Polish Sports Academy
    Jan 2013
  • L
    Postgraduate Degree, Management and Marketing
    Leon Kozimiński Academy
    Jan 2010 - Jan 2011 (1 year 1 month)
  • W
    Master's degree, Multicultural Psychology
    Warsaw School of Social Psychology
    Jan 2000 - Jan 2005 (5 years 1 month)
Projects (professional or personal) verified_user 0% verified
  • A
    Achieving Exceptional Results with Cold Email Outreach
    Oct 2024 - Jan 2025 (4 months)
    A series of cold email campaigns were launched for a Holistic Wellness Treatment Center, targeting referral partners to drive awareness, build relationships, and increase client referrals. Despite being a cold outreach effort, the results were outstanding, demonstrating the power of strategic email marketing. Key Campaign Results 1️⃣ Email #1 – Subject: Helicopter Your Clients’ Healing Total Recipients: 961 Open Rate: 54.2% 🌟 Over 2x the industry average (~22%) Click-Through Rate: 7.4% 🌟 Exceptional performance (industry average: ~2-3%) 2️⃣ Email #2 – Subject: Where Transformative Therapy Meets Seamless Client Care Total Recipients: 885 Open Rate: 50.2% 🌟 Still double the industry average Click-Through Rate: 2.7% ✅ Solid and within benc
  • S
    Success Case Study: Beauty Clinic Advertising Campaign Optimization
    Sep 2024 - Mar 2025 (7 months)
    A beauty and wellness clinic sought to increase engagement and bookings through a targeted advertising campaign. The goal was to optimize paid Meta advertisements to enhance lead generation and improve key performance indicators (KPIs) such as CTR, CPL, and conversion rates from consultations to package purchases. Challenges: Low Click-to-Lead Conversion (CLC) rates. High Cost per Click (CPC) and Cost per Lead (CPL). Limited targeting radius, reducing lead pool. Inefficient follow-up processes, causing fewer conversions. Strategies: Improved ad messaging and visuals to emphasize unique value. Simplified lead forms for better completion rates and added email collection. Expanded targeting radius and optimized ad budgets. Conducted
  • E
    Elevating a Renowned Yoga and Wellness Brand with 20 Years of Retreats and Workshops, Online and In-Person
    Sep 2023 - May 2025 (1 year 9 months)
    A leading yoga and wellness brand with 20 years of experience, offering transformative retreats and workshops both in-person and online. Known for their holistic approach and dedicated community, the brand specializes in creating life-changing experiences for spiritual and personal growth.
  • S
    Scaling a Wellness E-Commerce Brand with Paid Ads & Strategic Growth
    Aug 2023 - Jun 2025 (1 year 11 months)
    This case study captures the behind-the-scenes journey of scaling a wellness e-commerce brand. From the outside, it might appear like an “overnight success” — but the results you see now are the outcome of nearly a year of intentional groundwork, experimentation, and strategic patience. 💡 Strengths ↳ Deep brand authenticity and clear values aligned with wellness-conscious consumers ↳ Loyal early customer base with positive word-of-mouth ↳ Visually appealing product and brand aesthetic ↳ Willingness to invest in long-term marketing infrastructure ⚠️ Challenges ↳ Slow initial traction despite paid ad investment ↳ Fragmented funnel: lack of cohesion between landing pages, emails, and ads ↳ Narrow early audience targeting limited reach and c