Karina Feijóo

Karina Feijóo  new_releases

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Digital Communication & Project Management Professional | Proven Success in Strategic Communication & Client Relationship Management I Agile Product Owner
Chicago, Illinois, United States
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Résumé

Jobs verified_user 0% verified
  • F
    Freelance public Remote experience
    Jan 2023 - Current (3 years 10 months)
  • Seguros Bolívar S.A
    SENIOR PRODUCT OWNER public Remote experience
    Seguros Bolívar S.A
    Apr 2019 - Dec 2022 (3 years 9 months)
    In my role as Senior Product Owner at Seguros Bolívar, I Managed the end-to-end product lifecycle, coordinating cross-functional teams to meet market needs and drive optimal profitability, in alignment with company policies and objectives.

    • I spearheaded the development and implementation of a groundbreaking medical appointment web platform. This platform revolutionized customer experience by integrating features like digital medical records and a payment gateway.

    • I led cross-functional teams, mentoring Product Owners and driving the enhancement of the company's website. My efforts not only improved user experience but also expanded our digital footprint, contributing to the company's technological advancement and
  • Findasense
    CLIENT SUCCESS & PROJECT LEAD ANDEAN REGION
    Findasense
    Jan 2018 - Apr 2019 (1 year 4 months)
    As Client Success & Project Lead at Findasense, I was pivotal in managing digital projects for Key Accounts of The Coca-Cola Company in the Andean Region. My strategy focused on analyzing market trends and consumer behavior to develop impactful digital content and campaigns.

    I expanded the client base by 20% within a year and played a crucial role in negotiating profitable new service contracts. My work, hand in hand with cross-functional creative teams, resulted in a 12% increase., resulted in a 12% increase in positive brand sentiment, demonstrating my capability to drive business growth and enhance brand engagement.
  • Findasense
    MARKETING INTELLIGENCE SPECIALIST, INNOVATION LEADER
    Findasense
    Oct 2016 - May 2018 (1 year 8 months)
    During my tenure as a Marketing Intelligence Specialist at Findasense, I transformed data into actionable insights to support decision-making and improve the performance of marketing strategies for The Coca-Cola Company brands in Colombia.

    I focused on enhancing The Coca-Cola Company's brand sentiment by 8% through strategic social media engagement. I employed data analytics to transform complex information into actionable insights, contributing to marketing strategy optimization.

    My role also involved developing digital metrics and key performance indicators, notably a Sentiment Guide for Coca-Cola's Social Media Channels in Latin America, which marked a milestone in digital ecosystem analysis.
  • Rebold
    DATA ANALYST
    Rebold
    Feb 2016 - Sep 2016 (8 months)
    In my position as a Data Analyst at Rebold, I led the strategic analysis of audience characteristics, consumption habits, and behavioral patterns, which was instrumental in establishing a new company branch in the USA.

    I conducted data analysis from social media, Google, and Google AdWords, providing valuable digital tools like user profiling and market insights. My contribution to real estate market strategy development further showcased my proficiency in leveraging data for targeted marketing solutions.
  • CIAT
    COMMUNICATIONS OFFICER
    CIAT
    Feb 2013 - Feb 2016 (3 years 1 month)
    As a Communications Officer at CIAT, I led communication initiatives for a Climate and Agriculture Project in partnership with the Ministry of Agriculture. I was responsible for creating an inclusive and participatory communication strategy, enhancing audience engagement, and promoting project awareness. My role also involved managing the development of a web application and implementing a 360º communication plan, contributing to the project's success and visibility.

    • Facilitated the integration of scientific staff with social media platforms, enabling real-time documentation of field activities.

    • Directed and supervised the establishment of a communicators community to foster engagement and communication between aud
  • Siesa
    COMMUNICATIONS COORDINATOR
    Siesa
    Jan 2010 - Jan 2013 (3 years 1 month)
    My journey at Siesa began as a Communications Analyst and evolved into the role of Communications Coordinator. I established the company's Communications Department, which had been non-existent for 29 years until 2010, marking a significant change in how we managed internal and external communications. My responsibilities included overseeing web content management and participating in the corporate image rebranding. Additionally, I managed digital platforms and content such as podcasts, webcasts, blogs, and forums, significantly enhancing the company's digital presence and user base.
  • Siesa
    COMMUNICATIONS ANALYST
    Siesa
    Oct 2008 - Jan 2010 (1 year 4 months)
Education verified_user 0% verified
  • Universidad Pontificia Bolivariana
    Máster in Digital Communication public Remote experience
    Universidad Pontificia Bolivariana
    Jan 2015 - Jun 2018 (3 years 6 months)
  • Universidad de Guadalajara
    Postgraduate Diploma in How to write for the Web
    Universidad de Guadalajara
    Jan 2010 - Jun 2010 (6 months)
  • Universidad Autónoma de Occidente
    Bachelor of Social Communication and Journalism
    Universidad Autónoma de Occidente
    Aug 2003 - Sep 2008 (5 years 2 months)
Publications verified_user 0% verified
  • CIAT
    Designing knowledge management interventions in agricultural research for development: Methodology, experiences and ...
    CIAT
    Feb 2013 - Jun 2014 (1 year 5 months)