Karime Flores

Karime Flores

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Marketing Operations | CMS · CRM · Content Operations | HubSpot | Remote
Mexico City, Mexico
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Résumé

Jobs verified_user 0% verified
  • Wander
    Partnerships - Account Executive
    Wander
    Oct 2025 - Jan 2026 (4 months)
    Managed the partnerships pipeline in HubSpot, coordinating cross-functional workflows and supporting Wander's Mexico expansion.
  • Wander
    Partnerships - Business Development Representative
    Wander
    Aug 2025 - Oct 2025 (3 months)
    Built Wander's first Mexico partnerships pipeline through market research and localized Outreach.io email sequences for LATAM.
  • Wander
    Lead Generation Analyst | Marketing
    Wander
    Oct 2024 - Aug 2025 (11 months)
    Primary responsibilities included supporting Lead Generation, Supply Marketing, and Demand Marketing through cross-functional projects involving Content Operations, CMS publishing, marketing data operations, and vendor coordination.
    • Supported the Supply Marketing team by organizing and publishing a 50-page FAQ for luxury property owners and property managers into a structured ~80-question knowledge center in Dato CMS, performing Content QA and coordinating issue resolution with Product Engineering before publication.
    • Temporarily supported the Launch Team by building and publishing approximately 22 luxury property landing pages in WanderOS, organizing content, photography, amenities, and descriptions prior to launch. Later cont
  • Psicología y Mente
    Digital Advertising Sales Specialist
    Psicología y Mente
    Aug 2022 - May 2024 (1 year 10 months)
    • Wrote prospecting email sequences, subject lines, and email copy in Pipedrive CRM, refining messaging to improve engagement.
    • Developed a targeted outreach campaign for the Argentine market, contributing to a 31% increase in sales during the final period.
  • T
    Brand & Operations Coordinator
    The Manifest Co
    Apr 2022 - Sep 2024 (2 years 6 months)
    • Created the brand identity for a lifestyle apparel brand, designing marketing assets and product mockups.
    • Built and managed the ecommerce website using WordPress, Elementor, and WooCommerce, configuring website infrastructure and product listings.
    • Coordinated product sourcing and fulfillment with a U.S.-based supplier, supporting day-to-day business operations.
  • R
    Independent Fashion Business Owner & Operations
    Romashka
    Jul 2020 - Jul 2024 (4 years 1 month)
    • Built a portfolio of 250+ recurring customers from scratch and developed an Excel-based CRM system to track purchase history, payment behavior, and customer retention.
    • Segmented customers to support credit decisions and loyalty campaigns, contributing to 86% portfolio growth and a 73% repeat customer rate.
  • Instituto Mexicano del Seguro Social
    Administrative Assistant
    Instituto Mexicano del Seguro Social
    Dec 2017 - Dec 2021 (4 years 1 month)
    • Coordinated supplier quotations and procurement documentation for medical supplies, contributing to a 60% reduction in medication shortages.
    • Supported procurement processes by organizing purchasing documentation and coordinating with suppliers for a public healthcare clinic.
  • O
    Data Analyst
    Observatorio Ciudadano de Seguridad Justicia y Legalidad
    Jan 2017 - Aug 2017 (8 months)
    • Analyzed crime statistics from official government sources to support monthly executive security reports.
    • Monitored national media to identify discrepancies between media-reported incidents and official records, improving data accuracy for crime analysis.
  • Instituto Mexicano del Seguro Social
    Healthcare Finance Intern
    Instituto Mexicano del Seguro Social
    Mar 2016 - Sep 2016 (7 months)
    -Digitized the surgical scheduling database, facilitating analysis for the head of anesthesiology to identify causes of surgical delays.

    -Improved accuracy in supply budget management by 15%, measured by the reduction in budget deviations and optimization of medical supplies spending.

    -Improved accuracy in subcontracted services budgeting by 20%, measured by the reduction in deviations between the estimated budget and the actual cost of subcontracted services.
  • Instituto Mexicano del Seguro Social
    Pre Intern in Finance
    Instituto Mexicano del Seguro Social
    Jun 2015 - Aug 2015 (3 months)
    -Increased efficiency in financial reporting generation by 15%, measured by the reduction in average time required to process and deliver bi-monthly reports.

    -Improved accuracy in budget adjustment by 20%, measured by the reduction in deviations between assigned budgets and actual expenses after implementing adjustments made through historical analysis of administrative accounts.

    -Increased efficiency in data capture by 40%, measured by the reduction in average time required to capture and process invoice data for the monthly report.
Education verified_user 0% verified
  • Universidad Cristóbal Colón
    Bachelor's degree, Economics
    Universidad Cristóbal Colón
    Aug 2012 - Dec 2016 (4 years 5 months)
Projects (professional or personal) verified_user 0% verified