K
Karen Urrea
About
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Senior Digital Designer & Creative Director
Mexico
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Full-time jobs
Résumé
Jobs
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Head Graphic Designer & Brand DesignerDevelopers.NetSep 2024 - Current (2 years 1 month)• Manage brand identity and all visual communications for 6+ B2B brands simultaneously, functioning as in-house Creative Director across the full portfolio — ensuring consistent brand language across every digital touchpoint.
• Led a comprehensive visual refresh of the Developers.Net brand — modernizing the color palette, typography, and design language to achieve a cleaner, more tech-forward aesthetic across all digital channels, advertising, and marketing materials.
• Built comprehensive design systems for multiple brands: logo, visual language, typography, color systems, component libraries, and brand guidelines applied across web, di- Freelance Creative Director & Digital DesignerSelf-employedJan 2023 - Current (3 years 9 months)Independent practice serving clients in the United States and Mexico across health & wellness, construction, event production, and publishing industries.
The Resiliency Center of Idaho:
• Led complete website redesign for a multi-therapist mental health practice in Idaho — designing a warm, accessible digital experience calibrated for a wellness audience seeking therapy and emotional support.
• Redesigned full information architecture and navigation to serve three user journeys (patients, therapists, referral partners); developed a cohesive visual design system — typography, color palette, layout components, and photography style guide — applied consistently across all pages.
• Built the complete site in Squarespac - E-Commerce Designer & Senior Design LeadCoppelJan 2019 - Jan 2023 (4 years 1 month)• Designed high-volume digital marketing assets across all e-commerce channels: email campaigns, landing pages, animated and static paid media, marketplace content, web push notifications, and newsletters — maintaining brand consistency across every format.
• Grew into a leadership role managing a team of 5 graphic designers, overseeing project pipelines, creative reviews, and campaign production across multiple digital platforms under tight deadlines.
• Drove team effectiveness through structured workflows, clear creative briefs, and a collaborative leadership approach — increasing output quality and delivery speed. - Editorial Designer & Campaign Art DirectorCoppelJan 2017 - Jan 2019 (2 years 1 month)• Contributed to print and digital magazine campaigns — producing approximately 16 publications per year; attended on-location photo shoots in Mexico City and managed full workflow from layout to cover design and pre-press production.
Education
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- Diploma in Creative DirectionUniversidad Anahuac MayabNov 2022
- Digital Marketing BasicsGoogleJan 2022
- Inbound MarketingHubSpot AcademyDec 2021
- CB.A. Graphic Design & Multimedia ArtsCasa Blanca University, MexicoJan 2012 - Jan 2016 (4 years 1 month)