Director of Marketing
Enesco
Jan 2001 - Aug 2004 (3 years 8 months)
Developed and implemented business plans to drive sales for assigned licensed products, brands (Coca-Cola, Disney, Precious Moments, etc.) and major accounts. Responsible for licensing, sales, marketing and brand strategy, advertising, Internet marketing strategy, product pricing, industry research and new product development initiatives for channel. Acted as Licensing Manager for all sub-licensee activity. Worked closely with Brand Leaders, Sales, Product Development and all operational groups to implement these plans. Full P&L responsibility including gross margins and ROA. Managed all sales activity including creation and implementation of sales plans and budgets. Worked collaboratively with operations, licensing, and product devel