Karem Edith Silva Torres

Social media - influencers and community manager

Nvidia

Dec 2017 - Jan 2023 (5 years 2 months)

- Design and implement comprehensive digital marketing strategies for NVIDIA GeForce’s Social Media Channels, to increase customer engagement through social media. Increased engagement 241%, reach growth 2,100% - Developed marketing SEO content such as blogs, promotional materials, campaigns with influencers, and organic advertisements for social media - Coordinate and arrange promotional campaigns and product launches with cross-functional teams (sales, marketing, public relations) to support global and local growth of gaming ecosystem • Development and deployment of marketing campaigns with NVIDIA's key content creators, including influencers, editors, and gaming communities, to expand brand awareness. Increased influencers from 5 to 52+

V

Social media manager LATAM

Viacom CBS

Jan 2015 - Nov 2017 (2 years 11 months)

- Create and implement Social Media Strategy SEO for MTV Latin America & main shows and events. Increased followers base by 450% - Analyzed and reported social media and online marketing campaign results in order to implement best practices and identify areas of opportunity SEM - Create original content for social media at live events, press conference, production shooting, awards ceremonies, and pack weeks • Live twitting during prime time shows, upload tweets on- screen of MTV in special events. Increased engagement by 780%

Community manager - foreign press

Secretaría de Economía México

Feb 2008 - Nov 2015 (7 years 10 months)

- Create and implement social media SEO and website strategies to promote relevant information and programs for the Mexican Ministry of Economy @SE_MX and the Minister of Economy. Weekly reach increase average of 5% - Curated and segmented editorial content to increase engagement and channel growth. Increased engagement by 1,800% - Coached high rank civil servants on content creation best practices for social media • Wrote and distributed press releases and social media content for foreign media pool. • Disseminated news content through social media for better engagement with audiences and faster reporting. • Authored fresh and engaging press releases and prepared complete press kits.

S

Marketing ad sales

Sony Entertainment Television

Jan 2007 - Jan 2008 (1 year 1 month)

- Customize United States campaigns for Latin American market - Create the localize marketing ad sales promotions for the different television channels (E! Entertainment TV, Sony, A&E Mundo, Bio, Casa TV, Animax, MGM, History Channel, and AXN) - Create liaison between Mexican office, headquarters in Miami, North, Central, and South America offices • Prepared and delivered sales presentations to businesses to sell new advertising programs. Increased sales by 10% • Created and presented media and advertising packages to prospective customers.

G

Marketing

Grupo Vitesse

Jan 2006

- Create a new image for the company and also develop the marketing tools (brochures, web page, redesign the company’s logo, multimedia presentations) - Coordinate the participation of the company in specialized exhibits - Market research

W

Relaciones públicas

Walt Disney World

Jan 2003 - Jan 2006 (3 years 1 month)

- Deliver exceptional daily guest service in Fortune 100 Company - Proven adaptability skills when deployed at a variety of locations across the Walt Disney World Resort - Training new personal Continues training in guest relations and marketing

Press department

Centro Nacional de las artes

Feb 2001 - Sep 2003 (2 years 8 months)

- Promote artistic events in the National Center for the Arts in the electronic and graphic media by creating promotional campaigns (radio and television spots and press releases) - Attract new audiences - Design and update the web news room and the web page in English and Spanish Attend the media.

Karem Edith Silva Torres

About

Detail

Contact Karem regarding:

Timeline

Résumé

Languages:

Karem's behavioral traits
Karem's likely patterns of behavior, thought, values, and emotion. Based on the HEXACO model, OCP instrument, and Torre’s own research.