Arjun Karath Director- Growth & Marketing

Director- Growth & Marketing

Ennoventure Inc

Sep 2025 - Current (1 year 2 months)

- Delivered an 85x increase in marketing pipeline ROI while reducing operating costs by over 90% through AI-driven
automation and GTM transformation.
- Built a fully automated AI-native marketing operating system spanning content creation, website management, social media, outbound prospecting, campaign execution, lead management, reporting, and sales enablement.
- Developed outbound infrastructure using Clay and integrated enrichment ecosystems to automate prospect discovery, qualification, personalization, and outreach.
- Engineered autonomous workflows using Claude, Codex, Antigravity, and custom AI agents to scale demand generation with minimal manual intervention.
- Established scalable enterprise growth engine

Head of User Engagement

Glance

Oct 2024 - Sep 2025 (1 year)

- Increased 30-day retention to 35%, generating approximately $30M in business impact.
- Led multilingual content initiatives reaching more than 100M users globally.
- Built GTM partnerships with major global brands including Netflix, Hotstar, Samsung, and Xiaomi.
- Implemented AI-powered content systems that significantly increased content velocity and operational efficiency.
- Supported international expansion initiatives including strategic growth programs in Japan.

Product Marketing Leader- Emerging Markets

Karat

Sep 2023 - Oct 2024 (1 year 2 months)

- Influenced over $8M in attributable revenue through three enterprise pilot engagements.
- Created an estimated $15M+ second-year expansion opportunity through renewals, upsells, and broader deployment.
- Built GTM programs across APAC and EMEA supporting strategic market expansion and enterprise growth.
- Led flagship events, executive roundtables, field marketing initiatives, and conference activations supporting
enterprise pipeline growth.
- Designed ABM initiatives targeting strategic accounts including Walmart, Target, and Starbucks.
- Developed sales enablement programs and positioning frameworks that accelerated enterprise opportunity
creation and progression.
- Partnered closely with sales le

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Associate Marketing Director

Nabler

Sep 2019 - Sep 2023 (4 years 1 month)

Led GTM strategy for four SaaS products contributing to $20M+ ARR.
Improved pipeline conversion by 25% and reduced customer churn by 15%.
Built scalable demand generation, onboarding, content marketing, and sales enablement programs.
Established thought leadership initiatives through webinars, research reports, and industry content programs.
Supported expansion across global markets through integrated product marketing and customer lifecycle
initiatives.

Global Marketing Communications Manager

Italki

Jun 2017 - Sep 2019 (2 years 4 months)

Managing marketing communications and brand engagement functions for italki. Overseeing a team
responsible for brand management, PR, media relations, SEO, corporate positioning, product and campaign launches, advertising, creatives, marketing collaterals, and community engagement.

Achievements-
- Organized branding initiative featuring new positioning, messaging strategies, brand promise, visual
system, mission statement and document templates.
- Revitalized the PR strategy for the company and landed 12 big mentions/interviews/articles within 1
year including an interview with BBC, a full-page article on Businessinsider, and brand mentions from Forbes, ESPN, Yahoo news, HuffPost, etc.
- Leading

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Senior Marketing Manager

Freshersworld.com

Oct 2014 - Jun 2017 (2 years 9 months)

- 150% growth in User registration between 2014-15 to 2015-16.
- Led market launch of 10 products. Identified opportunities, researched new product possibilities,
collaborated with the engineering team and created campaigns generating $2.1M in new annual sales.
- PR strategy (16 Major publications on all major news publications including ET, FE, The Hindu, Indian Express, etc).
- SEO strategy and implementation (On-page as well as Off-page) leading to 10% organic growth MoM.
- Conceptualized, planned and executed the "digital jobs" project. Liaised with multiple govt.
stakeholders to pitch the idea resulting in the signing of MoU with Govt. of India (Labor Ministry) for digitalization of jobs.
- Website op

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Marketing Manager

Carmatec Inc

Sep 2012 - Sep 2014 (2 years 1 month)

- Experience working in an agency setting handling online marketing and brand communication for client projects as well as internal websites.
- Major clients serviced- Zee TV, Interserver, Joe's cloud, insurance major, Health(top 5 company), etc.
- 6-12 months projects for clients ranging from data-centers, Real-estate, Television, E-commerce,
Edutech, Startups, Insurance companies, etc.
- Website content creation, Email Marketing, Internal and External Corporate Communication
- Paid & Organic campaigns through Social Media and online marketing Channels
- Brand Strategy and Communication: Functioning as the employer brand custodian, developing
channels, designing and implementing brand campaigns to attract

Sales Marketing Executive

Flipkart

Aug 2011 - Aug 2012 (1 year 1 month)

- Worked with 3 teams- Sales, Marketing and Logistics department.
- Phone sales to inbound clients- Highest Sales among 150 executives (Q3 & Q4- 2011-12)
- B2C Marketing communication handling L3 escalations through Email
- One of the first members of the Logistics support team handling and solving Social Media escalations.
- Social media tracking and response management
- Coordination with logistics partners like Bluedart, Ekart, Aramax, first flight, etc. to expedite delivery for L-2 and L-3 escalations within 24 hours!
- Worked with the DnD(Defects & Damaged products) team on an assignment basis to understand the reason for massive number of cases of defected/damaged goods being returned.
- Played part

Arjun Karath

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