Sana Kapur
About
Detail
Marketing Analyst
Massachusetts, United States
Contact Sana regarding:
work
Full-time jobs
Starting at
USD73K/year
groups
Networking
Timeline
work
Job
school
Education
folder
Project (professional or personal)
Résumé
Jobs
verified_user
0% verified
Digital Marketing and Event Specialist Intern (Co-Op)GAO TekSep 2020 - Dec 2020 (4 months)- Created various industry-specific asset and inventory management writeups containing the application of GAO Tek’s radio frequency identification (RFID) technology to make their business processes more efficient and effective. - Enhanced product webpages on the company’s website by consistently creating top performing reports - Promoted to Reviewer of writeup to manage 8 junior interns by evaluating their asset and inventory management writeups by editing, reviewing, and revising them, before uploading them to the company’s website- Risk Advisory AnalystErnst & YoungAug 2019 - Dec 2019 (5 months)- Evaluated the Human Resources function of a multinational company to assess effective resource utilization resulting in the discovery of cost optimization opportunities to the tune of 3% of the annual budget - Conducted an operations audit for a leading Indian diagnostic company to review the regulatory compliance monitoring processes across three plants in the country - Executed Sarbanes Oxley testing for a global paint manufacturing company effectuating internal controls testing for financial data health for the fiscal year
- Marketing Research InternNielsenJun 2018 - Jul 2018 (2 months)- Collected consumer insights using interview campaigns and survey results to understand buyer journeys and customer pain points for Sofy sanitary napkins - Ran profitability models and benchmarked Sofy’s products against those of competitors using an Excel tool to evaluate company performance and consumer preferences - Presented to client directors by generating ideas for niche marketing strategies and revamping ad campaigns
- DInternDeep Jyoti EducationsSep 2017 - Oct 2017 (2 months)
Education
verified_user
0% verified
- Post Graduate Diploma in Business Business AnalyticsSeneca CollegeJan 2021 - Aug 2021 (8 months)
- Post Graduate Diploma in Business Analysis Co-opFanshawe CollegeJan 2020 - Dec 2020 (1 year)
- GBachelor's in Business AdministrationGuru Gobind Singh Indraprastha UniversityAug 2016 - Jul 2019 (3 years)
Projects (professional or personal)
verified_user
0% verified
- DData Visualization of UK Road Accidents using TableauApr 2021 - Current (4 years 6 months)- Analyzed data on road accidents in United Kingdom over a period of 10 years to develop strategies such as: putting up road signs in localities such as Birmingham. - Created story points and interactive dashboards on Tableau to drill down to factors that were the leading indicators of a road accident including accident prone region, vehicle, hour of the day, and severity of accident.
- DData cleaning and Analytics of RMS Titanic using SASMar 2021 - Current (4 years 7 months)- Prepared a dataset about RMS Titanic by imputing missing values as well as detecting and deleting outliers using SAS functions like proc means, proc freq, and proc contents to analyze the clean dataset accurately - Analyzed histograms, QQ plots, and boxplots to identify distribution of data and presence of outliers
- SStatistical Analysis (Linear Regression) using SASMar 2021 - Current (4 years 7 months)- Analyzed data for store planners of a women’s clothing chain to find the best statistical model for understanding which store characteristics – like store size, window displays, distance to nearest competitors, etc. – impact monthly sales - Selected multiple regression model and stepwise analysis to predict monthly sales by identifying trends in the residual versus actual scatter plots for optimal decision making