Kamille (Kaye) Cruz

Growth Marketing Program and Operations Manager

Zendesk

Oct 2024 - Current (1 year 9 months)

• Identified new growth opportunities by analyzing data and supporting and testing marketing approaches. • Oversaw the execution of data-driven Growth Marketing initiatives across various digital channels. • Collaborated with Field, Paid Media, and Analytics teams to align marketing strategies with business objectives. • Led the execution of marketing programs, ensuring timely execution and alignment with business goals. • Optimized Growth Marketing Team's workflow to improve efficiency and effectiveness. • Analyzed channel marketing performance data to derive insights on optimizing campaigns. • Mentored and coached regional Growth Specialists to enhance their ability to provide actionable insights and actively contribute to discussi

Content Manager

Maersk

Jan 2016 - Jan 2017 (1 year 1 month)

• Led global trade content coordination by making local knowledge global: Organizing information and content that tells a compelling story, making it accessible for marketing managers globally to understand topical issues and bring to life service differentiators in relevant ways to strengthen the brand. • Built an end-to-end process to manage the collated knowledge requirement and trade issues. Led the training and adoption of process elements within our knowledge repository for marketing managers. • Kept up to date on current and futuristic happenings in the global trade world (through subscriptions to various trade journals, white papers, and online research) and efficiently provided access to marketers. • Managed the creative team r

M

Marketing Operations and Engagement Manager

Maersk Global Service Centre

Jan 2016 - Dec 2023 (8 years)

Subject Matter Expert – Operations Knowledge Portal

McKinsey & Company

Jan 2012 - Dec 2015 (4 years)

• Managed a team of practice admins and delivered a people strategy that enabled them to thrive in their roles and meet the team's vision and goals. • Led delivery of projects within agreed timelines and service level agreements • Mentored and coached local and regional team members of other knowledge portals. • Generated and analyzed client activities for weekly and quarterly reports to track KPIs and discussed them with hub leaders. Attended tasks such as site maintenance of an internal wiki space for Operations practice and actively responded to stakeholders and clients on various related questions or clarifications regarding McKinsey's Extranet portal. • Implemented and monitored promotional and special projects, ensuring their imp

Operations Practice – Senior Admin

McKinsey & Company

Jun 2011 - Dec 2011 (7 months)

• Responsible for the operation of McKinsey's knowledge portals that aim to supply various information on the current trends in the Operations, Automotive and Assembly, and TMT (Technology, Media & High Tech) arenas. Planned, developed, and implemented marketing strategies and campaigns for reach and relevance to increase client contacts and penetration rates in different regions. Responsible for working together and collaborating with stakeholders in planning to improve the overall systems and processes.

H

Business Development Admin

Hewlett-Packard Philippines

Apr 2009 - May 2010 (1 year 2 months)

• Handled the full spectrum of Hewlett Packard's Care Pack Program - revenue-generating transactions that cover warranty extension of company products as well as the services that they provide. Assisted in implementing marketing techniques and worked closely with the dealers and resellers to ensure that we were meeting desired KPIs. Participated in planning sessions with the channel partners to identify high-value initiatives on their given accounts. • Coordinated with the regional leaders for necessary programs needed to attain growth in sales – successfully handled training programs and events starting from the logistical side, budgeting to the actual event proper. In charge of the consolidation of reports such as sales data analysis &

Kamille (Kaye) Cruz

About

Detail

Timeline

Résumé