I’m a senior creator, social, and content marketing leader with 10+ years of experience building programs that connect brands with the right audiences, communities, and cultural moments. My background spans creator strategy, social and content strategy, community building, partnerships, measurement, and people leadership across global brands, agencies, startups, and consulting.
From identifying and vetting creators, to shaping social-first content, and building scalable programs and measurement frameworks, I’m especially good at translating complex business goals into clear, culturally relevant strategies that people actually want to engage with. My experience also includes building creator programs from the ground up, growing communities, managing teams, advising stakeholders, and using audience insights, social listening, and AI to move faster and make better decisions.
Outside of work, I’m a mom of three, parent educator, and PTA Vice President, which means I’m rarely offline and very comfortable making order out of chaos.