Kajal Kaushik Integrated Marketing & GTM Strategist | CPG, Retail & B2B Media |

Assistant Marketing Manager

EnsembleIQ

Jun 2025 - Current (1 year 1 month)

Account Coordinator

YBIMC

Nov 2022 - Mar 2025 (2 years 5 months)

Special Project Associate

K Group

Feb 2022 - Sep 2022 (8 months)

- Developed reports and conducted trend analysis for social media content, identifying niches to optimize organic reach for 4 hospitality accounts. - Attained 1 million CAD monthly revenue while working cross-functionally with the Revenue and Sales team to create Offline & Online strategies. - Collaborated with senior management on key hospitality accounts like Ramada, Quality Inn, Travelodge, and IHOP in Niagara to grow the Customer Base and nurture the clientele by managing over 20 OTAs and ORM.

Brand Manager - Digital Operations

DR MOREPEN LIMITED

Sep 2021 - Jan 2022 (5 months)

- Worked closely with management as the key stakeholder for the launch of a personal care brand, Happier, with 25 SKUs. - Managed projects with 4-5 agencies to get the website, E-commerce, PR and Social aligned for the launch curating over 100 brand assets. - Provided relevant recommendations to escalate the launch process keeping the budget in mind and, maintaining close relationship with Operations, Inventory, R&D and Procurement Teams.

Marketing Specialist

Nirogamcom

Jun 2020 - Sep 2021 (1 year 4 months)

- Managed multiple Communities, Facebook Groups and Social Media accounts to resolve the queries of over more than 230k members and give pertinent goods and increase sales. - Launched a Wellness Brand, Elaviya, to drive up margins and profitability. Created & Reviewed P&L, worked with Digital & E-commerce teams to identify highest performing products and with R&D & Packaging Team to curate them. - Created and implemented multiple Sales Funnels, Drip Automations and CRM processes to drive up sales and increase customer base resulting in increase in revenue by a million in 6 months.

Brand Manager

HH Innovations Pvt Ltd

Apr 2019 - Mar 2020 (1 year)

- Planned and executed over 30+ Activations monthly along with Collaboration with some of the Largest Digital Communities of India to drive up brand Awareness leading to mention on CNBC for their “Young Turks”. - Assisted the management in the launch of a nutraceutical brand, Collaborated with teams & agencies to draft Brand guidelines, GTM strategies, and launch plan in 4 months. - Built and worked with the internal marketing team to strategize Digital, Social, and Offline growth aspects of the brand.

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Marketing Manager

xm Bharat Bass Festival

Jul 2018 - Apr 2019 (10 months)

- Collaborated with various National TV channels, Brands, and Mega OTT platforms for the sponsorship & promotion of inhouse executed shows. - Exclusively managed multiple TV artists & Bollywood and Regional Singers for their Bookings, Content Creation, and PR. - Assisted Talent and Offline team in closing deals with campuses and execution of monthly 20 PAN India shows.

Kajal Kaushik

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