Business Intelligence Analyst
Collegedunia Web
Mar 2021 - Nov 2022 (1 year 9 months)
Partnered with marketing and finance teams to define KPIs, translate business goals into measurable metrics, and align analytics strategy. Analyzed marketing and financial datasets using SQL and Python to uncover patterns in ROI, conversion rates, and campaign effectiveness. Built optimized data models in Azure Synapse to unify reporting and ensure consistency in financial and marketing performance metrics. Conducted forecasting and variance analysis to identify revenue deviations and support monthly and quarterly financial planning. Built interactive Power BI dashboards with row-level security and user-based access controls, tracking revenue, expenses, and marketing KPIs, improving data reliability and enabling faster insights by reducing