J
Jyoti Prakash Nayak
About
Detail
West Bengal, India
Résumé
Jobs
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- RDigital Marketing ManagerRed Apple TechnologiesMay 2024 - Current (2 years 2 months)Defined and executed AI-driven, automated integrated marketing plans to boost brand visibility and deliver high-intent, qualified leads. Partnered with leadership to align product roadmap, GTM strategy, and AI-powered revenue forecasting with business growth targets. Directed cross-functional teams across SEO, PPC, content, and marketing automation workflows to elevate digital performance and operational efficiency. Implemented AI-assisted CRO frameworks and automated experimentation workflows, improving lead-to-demo conversions by 25%.
- MHead of MarketingMagicMind TechnologiesJul 2023 - Jan 2024 (7 months)Repositioned brand identity and led global website relaunch, increasing engagement by 50%. Built automation workflows using HubSpot & Zoho CRM to streamline campaign tracking. Launched performance campaigns improving inbound lead flow by 2.2x within six months. Introduced data visualization via GA dashboards for KPI and ROI tracking.
Assistant Head - Digital MarketingCapital NumbersJun 2021 - Jul 2023 (2 years 2 months)Delivered 300% YoY growth in MQLs via SEO and paid media optimization. Reduced CAC by 35% through conversion funnel and audience refinement. Collaborated with sales & product teams to align messaging and positioning across campaigns.- MSenior Marketing ManagerMuviDec 2014 - Jun 2021 (6 years 7 months)Built and scaled Muvi's marketing engine driving 90%+ traffic and leads organically. Managed global campaigns across SEO, PPC, Email, and ABM, enhancing brand equity. Spearheaded SaaS product GTM, positioning, and content-led inbound frameworks. Improved lead-to-deal conversion by 30% through CRO and nurturing optimization. Awards: Mr. Idea (2016), The Spark (2017), The Wall (2018).
- Internet Marketing ConsultantfreelanceMay 2014 - Nov 2014 (7 months)Consulted with startups and IT businesses on digital marketing strategies across SEO, PPC, and social. Delivered measurable growth through campaign optimization and conversion-focused content strategies.
- ASEO Team LeadAfixi TechnologiesMar 2012 - May 2014 (2 years 3 months)Led SEO and SEM strategy improving organic traffic and keyword visibility across enterprise clients. Managed a cross-functional team to align SEO, content, and development efforts.
- SEO SpecialistfreelanceNov 2010 - Dec 2011 (1 year 2 months)Executed SEO and link-building strategies for global clients. Conducted keyword research and optimized on-page content for visibility and ranking improvement.
Education
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- BB.Tech, Computer Science & EngineeringBPUT University, OdishaJan 2010
Projects (professional or personal)
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- SSaaS GTM Launch StrategyJan 2016 - Dec 2018 (3 years)Built a 0-1 SaaS GTM launch strategy for a cybersecurity product including research, positioning, and roadmap execution. Achieved 180% YoY growth in organic traffic through technical SEO and growth marketing frameworks.
Awards
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- TThe WallJan 2018
- TThe SparkJan 2017
- MMr. IdeaJan 2016