I love technology and innovation. I'm always dreaming about how the future will be and I enjoy spending time researching and learning about new stuff and trends.
I've been working with brands from different industries for more than 11 years. As a marketing and advertising professional it seduces me to understand how all new media, devices and digital apps work together to connect people and help make their lives easier.
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Growth Marketing Manager
Koombea
Dec 2019 - Current(6 years 5 months)
I lead the Marketing Team's growth initiatives at Koombea which aim to create
strong brand recognition in the tech industry and increase lead generation.
I oversee strategies throughout several digital marketing fronts such as SEM,
SEO, Content, Social, Email and Conversational Marketing.
Demand Generation Specialist | Growth Hacker
Koombea
May 2018 - Dec 2019(1 year 8 months)
Joined the Marketing Team to help in cracking the code on growth and demand generation. Mi role is to help Koombea identify a way to generate
demand from new market segments and net new demand from existing market
segments and customers.
Founder
Larenosa
Jun 2017 - Jun 2018(1 year 1 month)
Account Director
Ikonozu
Sep 2016 - Dec 2016(4 months)
Acted as an independent consultant. Helped the owners of this local agency in shaping structure, tuning processes, and giving a strategic orientation to their
client's needs. I was also meeting on a regular basis with leads, working on
proposals, and was able to acquire a new client for the agency.
Koombea
Mentor
Apps.co
Nov 2015 - Apr 2016(6 months)
Barranquilla
Apps.co is an initiative created by MIN TIC (Colombian Ministry of Information Technology and Communications) to support startups in their early stage and help them accelerate the process of turning an idea into a sustainable
business through information technologies.
The mentor's job is to become part of each team and accompany them during
this 20-week program, becoming a facilitator of resources and advisors that will
help them advance fast and meet the established goals.
Founder
Los Cartenders
Oct 2015 - Oct 2017(2 years 1 month)
Colombia
I launched this Startup with the purpose of changing the way people wash
their car, by removing the waiting time from it. I offered car wash at companies'
parking lots through subscription plans and electronic payments. I was able to operate successfully, however, growth was taking longer than expected and decided to close Cartenders by the end of October 2017 to pursue other
endeavors.
Account Manager
BBDO
Jul 2013 - Mar 2015(1 year 9 months)
Colombia
Client: Postobon (Non Alcoholic Beverages)
Brands: Mr. Tea, Twist Tea, Tutti Frutti, Peak, Squash.
Also worked with product innovations and Sports sponsorship.