Justyna Rzadkowska

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Product Marketing Manager

SPH Engineering

Jul 2023 - Jan 2025 (1 year 7 months)

Crafted strategic product messaging aligned with target audience needs and managed marketing initiatives in collaboration with the product owner and sales team. Supported the CEO's personal brand by driving thought leadership and enhancing public visibility. Coordinated company participation in expos, ensuring seamless execution and maximum brand exposure. Produced high-impact content across various formats, including case studies, social media posts, newsletters, and product announcements. Developed sales enablement materials, such as data sheets and product flyers, to support conversions. Organized and executed online and offline events to engage stakeholders and strengthen relationships. Fostered brand growth through strategic partnershi

Brand Reputation Team Lead

Hostinger

Feb 2022 - Jul 2023 (1 year 6 months)

Managed a multicultural team of up to 10 members, focusing on mentorship and coaching to drive success. Strengthened brand reputation across multiple markets by implementing effective strategies. Increased customer engagement and satisfaction through social media and online review platform management. Improved service quality by working closely with Customer Success and Product teams to address client feedback. Fostered a transparent, feedback-driven culture that empowered team members and encouraged growth.

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Communication & Reputation Manager

CloudBest

Apr 2021 - Jan 2022 (10 months)

Managed the brand image of a crypto-focused company at CloudBest. Developed and executed external marketing and communication strategies with senior management. Led a team of three responsible for online moderation and reputation in Asian markets. Collaborated with PR agencies and internal teams, including media, content, legal, and UX, to ensure consistent communication. Analyzed customer behavior, market trends, and competition to address challenges and craft effective strategies.

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Communication Specialist

CloudBest

Oct 2020 - Mar 2021 (6 months)

Moderated social media platforms and crafted copy for social media posts. Managed LinkedIn accounts for brand representatives. Supported PR outreach campaigns and monitored crypto news to stay informed about industry trends. Assisted the brand team with activities and onboarding new team members. Contributed to communication and reputation management efforts within the team.

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Online Reputation Junior Specialist

CloudBest

Jun 2020 - Sep 2020 (4 months)

Monitored daily media mentions and analyzed sentiment to support the brand's online reputation strategy. Managed end-to-end online reputation cases in collaboration with the legal team. Prepared detailed reports for top management with key insights and recommendations to enhance reputation. Identified and reported scam profiles of board members to social media platforms, safeguarding the brand's online identity.

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Flight Attendant

PLL LOT S.A.

Apr 2018 - Jun 2020 (2 years 3 months)

Ensured passenger safety, comfort, and satisfaction on European and intercontinental flights. Maintained professionalism and upheld the brand image under high-pressure conditions. Demonstrated customer obsession and deep understanding of passenger needs.

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Communications Coordinator

Bayer Sp. z o.o

May 2017 - Feb 2018 (10 months)

Led the PMO for internal and external communication in the CEE region during the Bayer Monsanto acquisition. Designed and executed internal communication strategies and coordinated events. Managed the intranet platform and created an internal brochure for stakeholder communication. Ensured smooth international communication and cross-regional coordination.

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Shift Manager

Green Caffe Nero

Aug 2016 - Jun 2017 (11 months)

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Intern / Junior Specialist

Prelite PR Agency

Jan 2015 - Aug 2015 (8 months)

Cultivated strong relationships with clients and journalists for effective communication. Created media lists and crafted press materials, including press releases and pitch letters. Supported client events and managed media sponsorships for the Enea Tri Tour triathlon series.

Justyna Rzadkowska

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