Justin Petsche  new_releases

I'm a founder-turned-sales leader with 15+ years of experience driving growth across early-stage startups, venture-backed tech, and global sales orgs. I specialize in building and scaling B2B go-to-market functions—from founder-led selling to $10M+ ARR and beyond. Over my career, I’ve raised $30M+ from global investors, built and led teams in 20+ countries, and scaled multiple business lines from zero to one. My work spans Artificial Intelligence, HRTech, FinTech, and SaaS—with a strong focus on high-velocity sales, technical product positioning, and repeatable GTM execution. I’ve led full-cycle sales operations—building playbooks, recruiting SDRs and AEs, designing comp plans, and implementing CRM systems. I also bring the founder’s mindset to every role: resourceful, product-driven, and relentlessly focused on revenue, whether selling into Fortune 500 companies or mid-market executives. 📈 Career Highlights 💸 Raised $30M+ as Co-Founder of an AI HRTech platform 🚀 Scaled four business lines to $1M ARR in <6 months as VP of Sales 🧠 Sold a bootstrapped FinTech startup after building it from the ground up 🌍 Built and led global sales & GTM teams (100+ people across 20+ countries) 📚 Developed the entire sales process—from playbooks to P&L ownership 🎓 Trained 50+ future sales leaders, many now in director+ roles 👀 What I’m Looking For I'm now focused on helping AI, SaaS, and frontier tech companies scale their go-to-market engines. I'm most valuable in early-stage or growth-stage environments that need: * Sales leadership grounded in execution, not just strategy * A repeatable sales motion (ICP, messaging, playbooks, hiring) * Cross-functional collaboration with product, marketing & ops * A data-driven approach to pipeline, forecasting, and team scaling 🧠 Working With Me https://wind-skirt-c6c.notion.site/My-Expectations-As-Your-Colleague-5a45d757824d420cb3ab38074ea9f316 🌎 A Bit More About Me Bilingual (Spanish) | Private Pilot | PADI Diver | Father of twins | MBA | 3x Founder | Lived in 3 countries | Visited 54 | Training for my first Ironman