Global Marketing & Product Specialist(USA)
Ua Floors
Feb 2021 - Sep 2022 (1 year 8 months)
“Drove a 160% YoY sales increase by identifying 1.2× more potential customers”
o Led U.S. market strategy, campaign planning, budget allocation, and media partnerships (SEO/SEM)
o Managed global exhibitions, including 2022 TISE (Las Vegas) and 2021 Taipei Building Show
o Responded to global inquiries, qualified leads, and coordinated with the sales team
o Co-developed new product lines with partners based on market and customer insights
o Spearheaded brand launch efforts, managing assets like catalogs, packaging, and web content
o Presented the company’s Eco-story to support global marketing and partnerships