Tech entrepreneur passionate about creating modern and scalable solutions Specialties: Innovation management, development of business verticals, leadership, strategic planning, market activation, and project management. Languages: Spanish, English, Italian.
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Co-Founder & CEO
Vitrinnea
May 2021 - Current(5 years 2 months)
Guiding VITRINNEA to become the starting point to buy and sell second-hand & discounted garments in LATAM. Vitrinnea's goal is to empower the second hand industry, enabling the trade of items in perfect conditions through our app and e-commerce. We allow sellers to have an online extension of their products, make an income and feel socially responsible while doing it while allowing buyers to access an affordable garments catalog from the comfort of their smartphones. My responsibilities in Vitrinnea are the following: 1-) We are accomplishing strategic milestones to achieve regional expansion. 2-) Recruit and hire the best talent possible and make sure we are all integrated as a team. 3-) Work across key activity areas and execute fast-grow
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Board Member
Grupo Poasa El Salvador
Aug 2019 - Aug 2023(4 years 1 month)
- Guide the development of new business verticals in the construction sector.
- Lead financing rounds for the development of real estate projects.
- Apply customer-centric design methods and tools to prototyping, developing, and validating new business models.
- Financing management and fund administration to guarantee projected ROI.
- Revenue channel monitoring focusing on profitability, and CAC optimization.
- Develop business strategies focused on regional growth.
- Managed the sales pipeline and KPIs of key account managers.
- Analysis and presentation of P&L at the end of each quarter to BOD.
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Entrepreneur In Residence
Italian Brand Factory
Jun 2018 - May 2019(1 year)
- In charge of developing a fundable concept for the venture capital firm.
- I helped to elaborate an investible thesis and handled all the fundamental problems.
- Discovered and proved the business model and viable commercial products.
- Defined the strategy of newly created companies for venture capital investment.
- Conducted in-depth industry research, market analysis, and competitive benchmarking.
- Developed digital products and services aligned with the feedback from clients.
- Lead the development of a commercial plan to capitalize on market opportunities.
- Developed critical market analysis on key competitors, consumer behaviors, and trends.
- Develop and implement pricing strategies.
International Brand Management Assistant
Università Cattolica del Sacro Cuore
Jun 2018 - Dec 2018(7 months)
My role was to support and guide students of the International Brand Management Master's Program in projects related to brand creation and market innovation.
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Entrepreneur
SOLARTI - Sole Proprietorship.
Apr 2016 - Jun 2018(2 years 3 months)
- Developed lead generation strategies with an inbound approach.
- Developed relationships with suppliers for product sourcing.
- Developed relationships with suppliers to expand the commercial offer.
- Developed market launch and brand activation strategy.
- Managed every stage of the sales process connected through our CRM.
- Performed multiple product demonstrations to retailers weekly.
- Managed the administrative and operational costs of the company.
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Business Development Specialist
Grupo Poasa El Salvador
Aug 2012 - Mar 2015(2 years 8 months)
- Identified profitable business opportunities.
- Made commercial quotes based on client needs.
- Assisted clients in inquiries related to their projects.
- Managed the after-sales process to gather reviews for optimization.
- Networked at industry fairs and events.
- Implementation and management of CRM software.
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Sales Representative
Apr 2009 - Jun 2012(3 years 3 months)
- I learned about door-to-door sales, cold calling, and cold emailing.
- I learned how to make product demonstrations.
- I learned negotiation skills and inventory management.
- I learned to read market trends and control sales cycles.
- I learned about team member management and leadership skills.
Education
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Leadership Development Training for Managers, Business, Management, Marketing, and Related Support Services
Dale Carnegie Training
Jan 2015
Public Speaking Mastery, Communication and Media Studies
Dale Carnegie Training
Jan 2015
Economics and Management, Business/Managerial Economics