Julio Custodio de Melo Business Development | Country Manager | Strategic

Business Development Manager

NXP Semiconductors

Dec 2018 - Feb 2025 (6 years 3 months)

• Developed and executed strategic sales and marketing initiatives to expand market presence and drive revenue growth in Latin America for Payment, Government and IoT verticals. • Collaborated with internal and external stakeholders to seize Strategic partnerships in order to develop tailored solutions that align with market needs. • Analyzed market trends, competitor activities, and customer insights to refine business strategies and to make playbooks and Go to Market strategies. • Drove operational excellence and optimized sales processes to improve efficiency and results dealing with suppliers and third parties companies in Payment, RFID and e-Government verticals. • Proficiency in CRM tools (Salesforce, HubSpot, Zoho), KPI tracking,

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Country Manager and Senior Business Development LATAM

KONA I CO LTD

Oct 2014 - Nov 2018 (4 years 2 months)

• As the Country Manager I ramped up the operation from scratch to achieve 20% YoY growth over the next three years, structuring the Business Development and Sales operations in Brazil. • Strategized and directed regional business operations across LATAM markets, leading sales initiatives for ELO solutions. • Developed a strong Latin American business support framework for key accounts, aligning processes with global markets. • Collaborated with R&D teams to innovate cutting-edge payment products and solutions.

Sales Account Manager South Cone

Gemalto

Mar 2012 - Sep 2014 (2 years 7 months)

• Developed and executed business plans generating €20M annually in the Latin American market for payment products. • Led sales, Business Development, Strategic Prospecting & Pipeline Building, Consulting, and Marketing initiatives in a dynamic international environment, driving the ramp-up of the Chilean branch. • Built and managed a Latin American Customer Sales Support team to service Global Key Accounts, aligning technical strategy and product roadmap with regional and global objectives.

Identification - Sales & Product Manager LATAM

Nxp

Jan 2010 - Apr 2012 (2 years 4 months)

Business Development Leader – LATAM | Digital Identity, Transport & Payment Solutions As Business Development Leader for Latin America, I spearhead strategic growth across South America, leading high-impact projects in digital identity (passports, national IDs), urban mobility (transport cards), and payment ecosystems powered by MIFARE and smart card technologies. My role encompasses full-cycle business development—from market analysis and go-to-market strategies to forging strategic alliances with governments, transport authorities, and financial institutions. With a regional mandate covering all South American countries, I drive multimillion-dollar initiatives focused on secure, scalable, and interoperable solutions that enhance citizen

Account Manager Chip Cards Security

Infineon Technologies

Jan 2008 - Dec 2009 (2 years)

• Spearheaded the largest EMV chip card migration in the Southern Hemisphere, collaborating with Brazil’s five leading banks and supplying secure chip technology to the country’s top card manufacturers (>80Mu). • Partnered with cross-functional teams and key external stakeholders to deliver customized solutions aligned with regional market demands. • Leveraged market intelligence, competitive analysis, and customer insights to fine-tune business strategies and identify growth opportunities. • Championed operational excellence by streamlining sales processes and enhancing performance across the commercial function.

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Business Development Manager

A TMT Venture Capital HIP Telecom

Feb 2007 - Jan 2008 (1 year)

As leader of sales in a VoIP-focused Telco company based in São Paulo, responsible for driving strategic growth through mergers, acquisitions, and market expansion across Brazil and Latin America. My mission centers on identifying, negotiating, and integrating high-value VoIP and telecom targets that strengthen our service portfolio, accelerate market penetration, and enhance competitive advantage. I lead the full M&A lifecycle—from scouting and due diligence to deal structuring and post-acquisition integration—ensuring each acquisition aligns with our long-term vision of delivering cutting-edge voice and communication solutions to enterprises and consumers. Key achievements include: Successfully acquiring and integrating regional VoIP p

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Country Manager

Zultys Technologies

May 2006 - Feb 2007 (10 months)

Country Manager – Brazil | LATAM Operations | VoIP & Telecom Solutions As Country Manager for Brazil at Zultys a Silicon Valley-based VoIP company, I led the charge to establish and scale LATAM operations from the ground up. Tasked with building market presence from scratch, I developed and executed a go-to-market strategy that rapidly positioned us as a key player in the region’s competitive telecom landscape. Key achievements: Grew sales from zero to USD 3 million, securing major accounts across Brazil and broader LATAM. Built and managed local teams, distribution networks, and strategic partnerships to drive sustained growth. Navigated complex regulatory and market dynamics to ensure compliance, scalability, and customer satisfactio

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Account Executive Enterprise

ATS Advanced Technology Solutions

Feb 2005 - May 2006 (1 year 4 months)

Account Executive | Enterprise IVR Solutions | São Paulo & LATAM Market As Account Executive for an Argentinean tech company based in São Paulo, I was responsible for driving growth in the enterprise market for IVR (Interactive Voice Response) systems. My focus was on expanding market share, strengthening client relationships, and positioning our solutions as essential to large-scale customer engagement. Key achievements: Successfully grew market share from USD 300K to USD 1.5M, securing and expanding key enterprise accounts. Delivered tailored IVR solutions that improved operational efficiency and customer service performance for top-tier clients. Developed and managed long-term partnerships with major corporations, ensuring retention

Account Manager

Panasonic

Jan 2003 - Jan 2005 (2 years 1 month)

Focused on discrete electronic components (such as resistors, capacitors, diodes, transistors, and sensors), the role involved a mix of commercial, technical, and relationship management activities, including: Business Development and Growth Manager Managing and growing a portfolio of key accounts across sectors like consumer electronics, automotive, industrial automation, telecom, and white goods. Identifying new business opportunities and expanding market share for Panasonic discrete components in the Brazilian market. Customer Relationship Management Building and maintaining strong relationships with purchasing managers, engineers, and decision-makers at OEMs, EMS providers, and distributors. Implementing CRM SYSTEMS and ramping up

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Teacher - Computer Networks project / Cryptography- Course conclusion project (TCC)

FASP FIAP CEINTER

Jan 2003 - Dec 2007 (5 years)

As a teacher and project advisor in the Computer Networks and Cryptography field, I have guided and mentored over 1,000 students through their capstone (course conclusion) projects, focusing on practical implementations of secure network architectures and cryptographic systems. Key contributions: Led and advised large cohorts on complex network security and cryptography projects, ensuring both technical excellence and real-world applicability. Participated actively in theoretical cryptography events, fostering deeper academic engagement and bringing fresh insights into the classroom. Served continuously as a member of final project examination boards, assessing and elevating the quality of graduating students’ work. My role bridges aca

Julio Custodio de Melo

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