Julio César González Villa Zevallos Marketing Director

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Marketing Director

IB GROUP – FASHION DEPOT

May 2023 - Current (3 years 6 months)

Responsible of the 360 marketing strategies of all the brands (Champion, Express, Charles & Keith, Anne Klein, London Fog, Modern Amusement and Capelli) working together with the Product and Commercial teams to reach the company's long and short-term objectives.

Marketing Deputy Director

GRUPO CHARLY

Mar 2020 - May 2023 (3 years 3 months)

Responsible of the 360 marketing strategies of both brands (Skechers & Charly) working and giving support to the 3 main sales channels (Retail, Wholesale and E-commerce), creating a differentiated brand experience for each one, working together with the Product and Commercial teams to reach the company's long and short-term objectives.
• +20% sales growth during the last 3 years

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Senior Marketing Manager for MAC Cosmetics Mexico

CX Estee Lauder companies

Oct 2017 - Jan 2020 (2 years 4 months)

Nationwide responsible for the management of the brand's marketing areas such as Product, Consumer, Special Events and Visual Merchandising.
• Launched the first product created for Mexican Market (Up for Everything Lash Mascara), turned in to the best seller product in 2018 (+360% Sell Thru vs Forecast).
• Recovery lipstick category (+18% vs LY) with Mini Lipstick Launch.

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Group Account Director

OMNICOM GROUP - TERAN TBWA

Jul 2016 - Sep 2017 (1 year 3 months)

Responsible for the communication strategy and advertising campaigns of BBVA Bancomer products and Wibe Insurance. Also responsible for the online and offline team integration, the launch of the Global Brand Purpose with a great focus on the Digitalization of Banking in Mexico. In charge of the Digital, Social Media, ATL, BTL and CRM teams (5 teams with 14 members: Account Directors, Account Supervisors and Executives).

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Account Director

Apr 2013 - Jun 2016 (3 years 3 months)

Responsible for the ATL and BTL teams (in charge of 1 director and 5 executives) working for the BBVA Bancomer and Wibe Insurance account. In charge of supervising the unification of all the brand's guidelines and marketing strategy in all products, services and channels. Launch of Banca UHN and Wibe in Mexico.

Account Director

Publicis Group

Nov 2011 - Apr 2013 (1 year 6 months)

Leader of the 360 team for the Chrysler, Dodge, Jeep, RAM and Mopar Mexico & LATAM accounts. (ATL, BTL and Digital: 1 supervisor and 3 executives). In charge of the 360 advertising and communication campaigns for all models of the 4 brands. Management and supervisor for the digital Content Strategy for Jeep.

Account Supervisor Sr

Omnicom Group

Jul 2010 - Nov 2011 (1 year 5 months)

Team leader and responsible for the ATL and BTL teams for the GNP Insurance, Profuturo GNP and Absolut Vodka accounts. Responsible for the Absolut Blank launch campaign, with special digital content actions. Team management and leadership on the GNP's Our Mexico of the Future movement, which involved a signed manifesto by the 4 candidates for the Presidency of Mexico.

Account Supervisor Sr

Omnicom Group

Aug 2008 - Jul 2010 (2 years)

Supervisor for Cervecería Cuauhtémoc Moctezuma (Carta Blanca and Superior) account, Red Cola, Volkswagen México, Reebok México, Quesos Bel (La Vaca Que Ríe). Responsible for the advertising deliverables of all the launching campaigns for VW products. And the special country launch of the "New Jetta Bicentenario and the new GTI".

Account Supervisor Jr

Omnicom Group

Jan 2008 - Aug 2008 (8 months)

Supervisor of the BTL and ATL implementations for NEXTEL Mexico (in charge of 1 executive). Responsible for the 360 launch campaign: "El Poder de Hacer".

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Account Executive Sr

Sep 2006 - Jan 2008 (1 year 5 months)

Involved in the BTL and ATL implementations for NEXTEL and the brand's repositioning campaign (10 new retailers, new phones and service plans)
INTERNAL

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Account Executive Jr

Apr 2006 - Sep 2006 (6 months)

In charge for the correct ATL and BTL deliverables for Coca Cola, Pfizer Institutional and The Cardiovascular and Corporate Affairs accounts. Launch of the Coca Cola Light product line (Spacio Leve). Mass media and retail campaign. Special temporalities campaigns for Freska. Institutional campaign launch "For those who want more, take care" of Pfizer.

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Account Executive Jr

WWP GROUP - GREY GLOBAL GROUP INC.

Mar 2005 - Apr 2006 (1 year 2 months)

Involved in BTL and HoReCas channels. Main Achievements: Test markets implementation in Puebla for Lucky Strike and Monterrey for Kent. Launch of Exact Boots nationwide as a low-cost product.

Julio César González Villa Zevallos

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Julio César González Villa Zevallos

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