Director of Audience Marketing & Analysis
Breaking Media
Apr 2024 - Current (2 years 7 months)
• Implement audience marketing strategies for Above the Law, Breaking Defense, Fashionista, and MedCity News to drive engagement and brand awareness
• Leverage data analytics to optimize content delivery across multiple platforms, resulting in improved user retention and audience growth
• Design and execute targeted marketing campaigns that boost website traffic, increase event registrations, and grow newsletter subscriptions substantially
• Manage talent acquisition and scheduling for the "Adventures in LegalTech" podcast, ensuring a diverse lineup of industry experts and thought leaders
• Develop compelling creative assets for social media, events, and marketing initiatives, enhancing brand consistency and audience eng