Julia Shaw
About
Detail
Coffee Marketing & Growth | Digital Marketing | eCommerce
Bogotá, Bogota, Colombia
Résumé
Jobs
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- DDirector of MarketingDevocion USAJan 2022 - Current (4 years 10 months)I lead global marketing for Devoción across USA and Colombia markets, aligning brand, communications, and ecommerce with business objectives to drive growth. I shape strategy and execution across email and SMS, social, PR, events, partnerships, and collaborations to expand reach and strengthen brand equity, overseeing creative team and direct ecommerce strategy and operations to accelerate revenue and elevate customer experience. I also lead product development across new coffees, packaged goods, and merchandise, to fuel brand relevance and long term growth.
- DE-commerce ManagerDevocion USAMar 2021 - Jan 2022 (11 months)Led the development and growth of e-commerce platforms with a focus on continuous optimization to increase revenue, drive higher AOV, grow subscriptions, and enhance the customer experience across all brand websites. Oversaw site updates for new product launches, seasonal campaigns, and content optimization. Directed and supported the customer support team, ensuring seamless service and alignment with business goals.
- DWholesale RepresentativeDevocion USASep 2018 - Mar 2021 (2 years 7 months)Opened and managed existing wholesale coffee accounts, expanding local specialty coffee community in Bogotá, Colombia. Managed coffee quality and maintained standards with our wholesale partners through on-site trainings.
- BCommunications and Outreach InternBoston University Institute for Global SustainabilityAug 2016 - Dec 2016 (5 months)Prepared sustainability-related presentations and case studies for issues on campus and in the greater Boston area.
Education
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Bachelor of Arts - BA, Sustainable Development, Cum LaudeBoston UniversityJan 2014 - Jan 2018 (4 years 1 month)- Minor, Business Administration and Management, GeneralQuestrom School of Business, Boston UniversityJan 2014 - Jan 2018 (4 years 1 month)
- High School DiplomaFlintridge Preparatory SchoolJan 2010 - Jan 2014 (4 years 1 month)