Julián David Rodríguez Parody
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Julián David Rodríguez Parody

Julián David Rodríguez Parody  new_releases

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Head of CRM marketing
Bogota D.C., Colombia

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  • Kia Motors
    HEAD OF SOCIAL MEDIA
    Kia Motors
    May 2020
    Being in charge of the Social Listening team, taking into account the analysis not only of the COLOMBIA industry, the competitors and the brand, we managed to enter into a dynamic of generation of JUN 2019 - positioning strategies for the retail and the dealer network. MAY 2020 In a 6 months period, we achieved an increase in the digital participation of the dealer network by 15%, providing them with periodic insights to improve engagement, awareness and the reach of their digital channels by 20% Creation of branding for the dealer network according to the Retail brand guidelines.
  • Kia Motors
    HEAD OF DIGITAL STRATEGY
    Kia Motors
    May 2020 - Current (5 years 1 month)
    working as the head of digital strategy for Colombia i was in charge of improving the digital COLOMBIA ecosystem and digital assets of Kia Motors Col and dealerships network, my main goals were. MAY 2020 - - Maintain an open and effective communication for the brand and dealerships network in line JAN 2021 with Headquarters requirements - Optimize the KPI's through improvements in SEO, customer insights, website traffic and conversion of leads. - Sales increment.
  • Kia Motors
    HEAD OF CRM MARKETING
    Kia Motors
    Nov 2019 - Current (5 years 7 months)
    Being the leader of the marketing team, I achieved the execution of 115% of the marketing COLOMBIA package of our 25 dealers and allied clients. NOV 2019 - At the level of digital campaigns, within the conversion funnel, I increased leads through the TODAY creation of commercial campaigns and monthly tactical offers for the dealers network from the creation of campaigns, copies, parts and concept etc, and execution through email marketing, WhatsApp, SMS, etc. Increased traffic to workshops by 7% through monthly after-sales campaigns
  • avianca
    SOCIAL MEDIA ANALYST
    avianca
    Feb 2017 - Current (8 years 4 months)
    I was in charge of creating a totally different set of experiences for our clients in Social Media, COLOMBIA within the analyzed insights, the behavior of the users helped us to implement improvement FEB 2017 - strategies in different aspects, improving the response times indicators in social media reducing JAN 2019 them by 66% in a period of two years. I had the opportunity to be in charge of the content and communication on Social Networks and external channels. As an alternate process to my position at Digital, I implemented an improvement plan to manage bagagge process kpis and travel times at El Dorado airport, in partnership with the airport management.
  • avianca
    CRM ANALYST
    avianca
    Jun 2014 - Current (11 years)
    Being CRM the basis of all information we used, it was a challenge to maintain the loyalty of COLOMBIA Elite customers by supporting and designing strategies that would generate a high differential JUN 2014 - value compared to other brands, also, improving customers experience in a direct and FEB 2017 personalized way. I managed to identify opportunities for improvement in some of the company processes in order to increase the KPI's of user satisfaction, creating brand loyalty balancing the client and the company's needs
  • RICOH El Salvador
    PROJECT ANALYST
    RICOH El Salvador
    Jul 2013 - Current (11 years 11 months)
    I designed the Processes and Procedures Manual for any new project when acquiring new clients, COLOMBIA (adjusted to the specific each one requirements). Optimization of data analysis achieving an JUL 2013 - improvement in the purchasing, sales and distribution process, also customer service was JAN 2014 involved. Average 10% increase in the KPI's established with our clients