Julian Rivera
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Regional Marketing Manager
Medellín, Antioquia, Colombia
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- DRegional Marketing ManagerDIGITAL FINANCE INTERNATIONAL (MEMBER OF FINSTAR FINANCIAL GROUP)Jan 2023 - Current (2 years 6 months)
Digital Marketing DirectorDiscovery PartnersJul 2022 - Dec 2022 (6 months)I built the content strategy to increase traffic with the goal of improving the awareness and traceability of Discovery Partners. I also created the website to position them on different search engines. Saved 25,000,000 COP (5,000 USD) by making them a website optimized for SEO to measure the user experience and user interface with marketing automation tools and processes. Improved the website visibility by getting a good position on search engines. As a result, this increased their followers on LinkedIn and the awareness as an official Salesforce Partner.- GDigital Marketing DirectorGtech.systemsFeb 2022 - Jul 2022 (6 months)- E-commerce launches with results of $30,000 USD in sales - Standardization of web analytics processes, traffic traceability - Optimization of advertising guidelines - Creation and unification of products in sales channels such as Google Merchancenter, Facebook and Instagram. - Creation of effective content strategy, generating new organic sales channels such as Instagram and search engines. - Responsible for creating and directing the strategies of pattern, content, SEO, cross traffic, and tracking. In charge of leading the SEO team and traffic strategies in order to generate better positioning, increased traffic, organic sales on web. - Coordinate the work team, for the creation of content, and promotional campaigns on social networks s
- Digital Marketing Director verified_user Verified experienceMegaDoctoresJan 2020 - Jul 2022 (2 years 7 months)- Responsible for the team and the time they spend on their projects. - Create Facebook business manager and google ads campaigns. In charge of their optimization. - Responsible for social media content strategy and growth. - Responsible for reporting on strategies and everything that has to do with globalized analytics, i.e. web, social networks and campaigns. And responsible for its configuration. - I am in charge of the creation of the website in WordPress. I have experience creating e-commerce in WordPress. Focused on load optimization and web speed. - SEO optimization within client platforms, generation of SEO-optimized content, and execution of SEO strategies within the platform. - CRM configuration, follow ups and email marketing. Sa
- Growth Manager verified_user Verified experienceEcommerce GroupMar 2019 - Jan 2020 (11 months)- Creation of e-commerce in wordpress - Creation of content strategies. - Responsible for the growth of social networks. - Content creation and editing. Promotional and creative images for content. - Catalog creation for e-commerce - Configuration and creation of strategies with Manychat - CRM Configuration - Responsible for SEM campaigns. Managed the whole process from zero to hero. From measuring the advertising and organic content strategies for the company to boosting Ecommerce’s overall profit. Built a system to make good traceability of the digital strategies they were implementing for their customers. Created business development strategies to make the agency more profitable, such as creating content strategies, setting up web track
- Manager Marketing Digital verified_user Verified experienceRiver MaxJan 2017 - Jan 2019 (2 years 1 month)- Creation of Inbound and Outbound Marketing strategies. - Weekly reports on the evolution and fulfillment of the defined strategies. - Manage multiple software applications (One person omnichannel, using CRM, Internal communication, Slack, emails, messaging services)). - Knowledge and experience in the functionalities and possibilities of Instagram. - Multimedia content creation in phostoshop and premiere Set up a working environment that allowed the company to measure all the results generated by the different digital strategies. Created the content and advertising guidelines for Google and Facebook Ads. They saved $10.000.000 COP ($2,055.26 USD) by letting me build the website by my self. The first month that the ecommerce was launch, th
- Marketing ManagerRiver MaxJan 2015 - Oct 2018 (3 years 10 months)- Creation of inbound and outbound marketing strategies, creation of weekly reports on the evolution of the strategies. - Publication of content on social networks, CRM management and configuration. Creation and optimization of Facebook business campaigns.
Education
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- Marketing movil public Remote experiencePlatziJan 2020
- Seo técnico public Remote experiencePlatziJan 2020 - May 2020 (5 months)
- Email marketing public Remote experiencePlatziDec 2019 - Jan 2020 (2 months)
- Google ads public Remote experiencePlatziDec 2019 - Jan 2020 (2 months)
- DDesarrollo web public Remote experienceDec 2019 - Jan 2020 (2 months)
- Marketing Digital public Remote experiencePatreonAug 2017 - Nov 2017 (4 months)The course is on digital marketing with juan merodio in patreon, all my knowledge is empirical, i love the digital marketing and all that is implies.