Regional Growth Marketing Manager with 7+ years leading growth and digital acquisition strategies in fintech lending and consumer markets across LATAM, the United States, and Canada.
I have managed marketing budgets above $1.5M USD annually and coordinated remote teams across paid media, creative, CRM, and SEO in regulated multi-market operations. My approach combines strategic vision with analytical execution to optimize CAC, scale new markets, and align marketing with risk and product teams across the full origination funnel.
A few things I have done:
- At Digital Finance International (a fintech lending operation across Mexico, Colombia, Peru, and Dominican Republic), I led the regional growth strategy, reduced paid social CAC by 25% in Mexico and Colombia, and drove the entry into the Peruvian market from validation through operational launch.
- I led FintechProduct, a competitive intelligence practice focused on digital lending. We conducted mystery shopping investigations across Mexico, Colombia, Peru, and Brazil, mapping the full borrower journey and delivering actionable scorecards to Product, Growth, and Strategy teams.
- As part of Almak Agency, I managed a portfolio of 13+ accounts in US and Canadian mortgage, reducing cost per qualified lead from $135 to $20 USD across strategic accounts through rapid audience testing.
I am open to full-time opportunities as Regional Growth Marketing Manager, Senior Growth Manager, or Head of Growth in fintech lending, financial services, or related industries with multi-market operations.
Contact: julian.ia.rivera@gmail.com
