Julian Rivera
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Head of Marketing | SEO, SEM & AI Automation | LATAM & U.S.
Medellín, Antioquia, Colombia
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- DRegional Marketing Manager public Remote experienceDIGITAL FINANCE INTERNATIONAL (MEMBER OF FINSTAR FINANCIAL GROUP)Jan 2023 - Current (3 years 3 months)• As a marketing strategist at Digital Finance International, I played a crucial role in the successful expansion into key markets such as Peru, Mexico, Colombia, and the Dominican Republic, employing effective user acquisition strategies. • I lead remote teams in highly effective campaigns on platforms like Meta and Google, resulting in significant growth in brand presence. • Explored new BTL and digital strategies (SEO, automation) to enhance brand visibility and cut CAC.
Digital Marketing Director public Remote experienceDiscovery PartnersJul 2022 - Dec 2022 (6 months)• Developed and executed the content strategy to increase traffic and improve brand awareness for Discovery Partners. • Reduced costs by 25,000,000 COP (~6,000 USD) by building an SEO-optimized website and implementing marketing automation tools. • Improved visibility and credibility by achieving higher rankings on search engines, which boosted LinkedIn followers and positioned the company as an official Salesforce Partner. • Led multiple marketing projects from planning to execution, ensuring alignment with client goals, managing key decisions, and coordinating cross-functional teams to deliver results on time and within budget, demonstrating strong project management capabilities.- GDigital Marketing DirectorGtech.systemsFeb 2022 - Jul 2022 (6 months)• Implemented campaigns during Red Friday and VAT-Free Day that generated ~30K USD in a single day of sales, reaching more than 2M people through organic strategies. • Instead of spending this amount of money on Meta B.A. On Facebook, we saved 27,000,000 COP (5500 USD) by making the campaign organically on Search Engines, and email marketing. • As a result, the campaign reached 2,000,000 people in one day. • Grew and learned to work with external companies through joint alliances, achieving strong results. Improved team management by focusing members’ skills on specific strategies, which led to better overall performance.
- Digital Marketing Director verified_user Verified experienceMegaDoctoresJan 2020 - Jul 2022 (2 years 7 months)• Saved the company from bankruptcy during the COVID-19 crisis by pivoting to meal prep digital marketing strategies. • Created a system ambassador strategy to track and measure campaign performance without ad spend. • Delivered ~$30K USD in the first month for a Miami meal prep company through zero-ad spend and automation strategies. • Doubled revenue in 3 months, reaching ~$60K USD, by automating the sales process and launching an influencer strategy. Additionally, designed and developed custom websites and marketing platforms using CMS tools such as Webflow and WordPress, integrating automation and analytics to enhance user experience and lead generation, which further supported the overall marketing efforts and contributed to the com
- Growth Manager verified_user Verified experience public Remote experienceEcommerce GroupMar 2019 - Jan 2020 (11 months)• Increased productivity to 75% by training staff in WordPress and SEO, which boosted company profit by 92%. • Managed full-cycle digital strategies, from advertising and content creation to reporting, achieving consistent growth for clients. • Built tracking and reporting systems to measure campaign performance and improve strategic decision-making.
- Manager Marketing Digital verified_user Verified experienceRiver MaxJan 2017 - Jan 2019 (2 years 1 month)• Saved the company ~12M COP (~$3,000 USD) by building the e-commerce site myself, which reached profitability in the first month (~$1,000 USD/month). • Established a digital environment to measure results across all strategies, creating clear content and advertising guidelines for Google and Facebook Ads. • Successfully transitioned the business to digital, achieving consistent online adoption and tracking the full customer journey.
Education
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- Marketing movil public Remote experiencePlatziJan 2020
- Seo técnico public Remote experiencePlatziJan 2020 - May 2020 (5 months)
- Email marketing public Remote experiencePlatziDec 2019 - Jan 2020 (2 months)
- Google ads public Remote experiencePlatziDec 2019 - Jan 2020 (2 months)
- DDesarrollo web public Remote experienceDec 2019 - Jan 2020 (2 months)
- Marketing Digital public Remote experiencePatreonAug 2017 - Nov 2017 (4 months)The course is on digital marketing with juan merodio in patreon, all my knowledge is empirical, i love the digital marketing and all that is implies.