Julián Castañeda

Julián Castañeda  new_releases

About

Detail

Senior Social Media Manager | Data Analyst | Media Data Analyst | Growth Marketing Manager
Bogota D.C., Colombia
Contact Julián regarding: 
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Full-time jobs
Starting at COP6M/month ~USD1.88k/month
Flexible work
Starting at USD10/hour
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Finding mentors
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Timeline

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Résumé

Jobs verified_user 20% verified
  • Mazda de Colombia
    V
    Media Data Analyst
    Mazda de Colombia, VMLY&R Colombia
    Apr 2024 - Current (2 years 7 months)
    - Social Media specialized in the management and analysis of social networks (Facebook, Instagram, Twitter, LinkedIn, Youtube, TikTok, etc), capable of managing a wide volume of data and information to understand organic strategies.
    - Manager responsible for monitoring and analyzing information across social networks and third party platforms to assess threats that may affect our brand, assets, events and reputation; and their potential operational impact.
    - Analyze audiences identifying their connection with the brand personality and create periodic reports highlighting the impact of the strategies implemented, proposing improvements and adjustments when necessary.
    - Develop and execute social media strategies aligned with b
  • GGS
    Growth Marketing Manager verified_user Verified experience public Remote experience
    GGS
    Jun 2022 - Oct 2023 (1 year 5 months)
    - Achieved a 220% increase in monthly revenue within the first 5 months.
    - Increased MRR by 46% in the first half of the year.
    - Executed a user acquisition campaign for a web 3.0 game, resulting in over 2.2k DAUs in 15 days.
    - Attained 2.3k DAUs for a client in a single day through influencer marketing.
    - Defined and executed the growth plan.
    - Led experiments and initiatives for user acquisition and retention.
    - Analyzed and measured results of growth efforts for adjustments and improvements.
    - Ensured all marketing functions were reviewed and optimized under value propositions.
  • GGS
    Social Media Manager public Remote experience
    GGS
    Jul 2021 - Jul 2022 (1 year 1 month)
    - Implemented audience growth strategies, generating over 50k followers across the 6 countries.
    - Executed campaigns with recognized influencers in the region.
    - Achieved an average engagement rate of 3% on each managed account.
    - Planned and developed digital content strategy for Claro gaming's social media in 6 Central American countries (Costa Rica, El Salvador, Guatemala, Honduras, Nicaragua, and Panama).
    - Defined and tracked KPIs. Analyzed and interpreted obtained results.
    - Evaluated market and/or target audience. Managed and controlled budget.
  • Pra2media
    Analista de Marketing Digital public Remote experience
    Pra2media
    Oct 2020 - Dec 2020 (3 months)
    - Created the B2B outreach and recognition strategy on corporate LinkedIn, resulting in a 96% increase in page visits.
    - Increased audience interaction by 51% on average.
    - Planned, created, and monitored campaigns executed on social media.
    - Created buyer personas, optimized digital channels, and managed social media to build a strong user relationship.
    - Created an Inbound Marketing plan to reach the target audience according to the customer journey.
  • Claro Colombia
    Commercial Analyst (University Internship)
    Claro Colombia
    Jul 2019 - Jan 2020 (7 months)
    - Selected to join the Generation XXI team where I developed and implemented the Claro Gaming project.
    - Consolidated the B2B database.
    - Restructured the sales process in the area.
    - Generated, classified, and analyzed information required to evaluate and implement commercial strategies.
    - Managed the customer base to optimize sales processes.
    - Developed and analyzed sales reports.
    - Implemented marketing strategies.
Education verified_user 0% verified
  • Pontificia Universidad Javeriana
    Administración de empresas
    Pontificia Universidad Javeriana
    Jan 2016 - Jan 2020 (4 years 1 month)
    Professional with high academic competencies, managerial skills and a solid ethical formation. The Javeriana business administrator leads, manages and integrates competitive work teams, developing leadership, planning and control processes within any type of national or multinational organization in the public or private sector. He/she identifies and takes advantage of business opportunities, which allows him/her to be an entrepreneurial leader.
Projects (professional or personal) verified_user 0% verified
  • Sin Miedo
    Sin Miedo public Remote experience
    Sin Miedo
    Dec 2020 - Jul 2021 (8 months)
    - Brand development, branding, market research, industry analysis, marketing strategies and content design.
    - I carried out a campaign with organic content that allowed to decrease the client's negative comments by 0 and the reach egagement increased by 4%.
    - Created all branding and social media content for new brands.
    - Optimize the use of digital media to deliver an effective message to the clients' target audience.
    - Create strategies to increase customer community.
    - Activate and monitor client campaigns.
    - Create a calendar of client publications.
    - Monitoring and managing the community in social networks.