Juliana Peña Parra

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Business Consultant / Product Manager

Pragma S.A

May 2025 - Jan 2026 (9 months)

Designed growth and engagement strategies for Comfama's digital service ecosystem, impacting 521K+ users through data-driven digital campaigns. Led quarterly strategic planning, defining segments, service priorities, and campaigns based on behavioral data. Co-developed a predictive analytics model (Power BI) to identify high-opportunity timeframes and segments, informing communication and service prioritization. Coordinated cross-functional teams (content, design, data, client stakeholders) to execute high-performance campaigns, achieving 4.8% average CTR. Contributed to value proposition definition and feature prioritization in digital product initiatives (e.g., e-invoicing chatbot for Seven 7 Mexico). Acted as a bridge between business, m

Growth Hacker

NOUS LATAM

Mar 2024 - May 2025 (1 year 3 months)

Led the launch of Talent Premium, a new subscription and on-demand digital product, defining value proposition, pricing, offer structure, and go-to-market strategy. Designed the monetization model through competitive benchmarking and revenue modeling. Achieved 100+ organic sales in the first 3 months without paid acquisition, validating product-market fit and value proposition. Contributed to the product roadmap alongside cofounders, design, and engineering, prioritizing features using impact vs. effort frameworks and user data. Translated user behavior insights (Microsoft Clarity + community feedback) into UX improvements, influencing navigation, CTAs, and key platform functionalities. Defined and executed the organic growth strategy, help

Operations Specialist

Kiwibot

Jul 2023 - Dec 2023 (6 months)

Implemented digital marketing initiatives aimed at increasing platform usage on U.S. university campuses, with usage peaks during key seasons (Nov-Dec). Designed TikTok campaigns and on-campus activations for user acquisition and brand positioning. Analyzed user behavior data to propose retention and reactivation strategies. Collaborated with operations and product teams to reduce friction in the conversion process.

Business Development Trainee

Smartlo

Dec 2022 - Jan 2023 (2 months)

Conducted bilateral market research and built a database of +1,000 prospects. Designed an expansion plan into Colombia that was partially implemented, including binational commercial outreach. Applied industry benchmarks to optimize processes and operational analysis. Collaborated on the launch of a new business line of container desiccants.

Business Development Representative

DTS

Jul 2022 - Dec 2022 (6 months)

Executed B2B email marketing campaigns reaching +65,000 prospects and generating commercial opportunities. Managed 4 new accounts in the portfolio and participated in meetings with international brands. Conducted market research and competitive analysis to identify growth opportunities.

Operations Accelerator

Cargotrans

Jul 2021 - Apr 2023 (1 year 10 months)

Coordinated multimodal logistics operations (air, land, and sea), managing booking, tracking, and billing processes. Acted as a point of contact between clients and internal teams, providing real-time shipment updates and ensuring documentation compliance for billing processes. Collaborated with cross-functional teams to identify operational bottlenecks and propose improvements in efficiency and response times. Implemented strategies to optimize operational processes and improve customer experience in high-demand environments with multiple stakeholders.

Juliana Peña Parra

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Juliana Peña Parra

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