Juliana Fernandes

Juliana Fernandes

About

Detail

Influencer Marketing | Copywriting | Content Marketing | Social Media | Paid Media
Argentina
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Timeline

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Résumé

Jobs verified_user 0% verified
  • Quadcode
    Influencer Marketing Manager
    Quadcode
    Mar 2024 - Current (2 years 8 months)
  • L
    Marketing Specialist
    LTK formerly rewardStyle LIKEtoKNOWit
    Jan 2023 - Jan 2024 (1 year 1 month)
    • E-mail marketing management on Hubspot, for influencers and brands including: Calendar and content creation, copywriting, setup, publishing, data analysis and reports;
    • Blog channel management for influencers including: Calendar and content creation, copywriting, setup, publishing, data analysis and reports;
    • In-person events production for influencers, brands and partners. From strategies, budget control to execution and result reporting;
    • Zoom management webinars for influencers.
  • L
    Marketing Analyst
    LTKR SL
    Apr 2021 - Dec 2022 (1 year 9 months)
    • Newsletter and blog post content creation for influencers, brands and partners using copywriting techniques;
    • Strategic and attractive gifts development for influencers to publish on their social media, generating organic posts for the company.
  • Foreo
    Digital Content Media LATAM
    Foreo
    Jul 2018 - Apr 2021 (2 years 10 months)
    • Digital influencers reasearch from Brazil and Chile in accordance to the company goals;
    • Budget negotiation and content delivery with influencers;
    • Briefing creation and content approval for influencer deliveries on Instagram, Youtube, TikTok and blogs;
    • Monitoring, analysis and report creation for results measurement by influencers using reach, engagement, CTR and CPV KPI's.
  • B
    Digital Marketing Analyst
    Beupse
    Sep 2017 - Jul 2018 (11 months)
    • Social Media management;
    • Content strategies using Inbound Marketing concepts: personas creation, sales funnel, blog posts using SEO, copywriting techniques and buyer's journey;
    • Creation and management of sponsored content (Google Adwords, Facebook Ads, Instagram Ads and Linkedin Ads);
    • Email marketing and newsletter management using RD Station platform;
    • Strategies for ebooks;
    • Monitoring, analysis and data reporting using Google Analytics;
    • Market research.
Education verified_user 0% verified
  • U
    MBA, Marketing
    USP Universidade de São Paulo
    Jan 2021 - Dec 2023 (3 years)
  • Universidade Presbiteriana Mackenzie
    Bacharelado, Jornalismo
    Universidade Presbiteriana Mackenzie
    Jan 2013 - Dec 2017 (5 years)
Projects (professional or personal) verified_user 0% verified