Juliana Azevedo
About
Detail
Senior UX Designer | Product Design | AI Design | UI Design | Design Systems | B2B SaaS
São Paulo, State of São Paulo, Brazil
Contact Juliana regarding:
Flexible work
Résumé
Jobs
verified_user
0% verified
Senior Product DesignerPencilApr 2026 - Current (6 months)- UX DesignerCREDSep 2025 - Mar 2026 (7 months)CRED is a B2B revenue platform that helps go-to-market teams make better decisions with data, scoring models, and AI-powered workflows.
Key accomplishments include:
• Led the Custom Scoring redesign, turning complex factor models into clear, auditable workflows for internal stakeholders - improving transparency around scoring logic and record-level pricing.
• Designed Waterfall / Enrichment experiences to make credit usage more understandable and controllable, surfacing spend drivers, triggers, and audit trails across field and entity levels.
• Delivered end-to-end mobile AI experiences, translating web-heavy data into mobile-first information architecture with scannable signals, fast actions, and clear system feed - Senior Product DesignerStoneNov 2024 - Sep 2025 (11 months)Stone is one of the largest fintechs in Brazil, serving merchants at massive scale across payments and credit.
Level: Senior — Credit platform (post-contracting + delinquency comms + incident UI), end-to-end across app/web + internal ops.
Key accomplishments include:
• Led Credit domain discovery by synthesizing internal inputs (workshops, prior research, tickets, flows/journeys, usability tests) to clarify key pain points and guide initiatives across squads.
• Built a real-time Incident UI for critical credit journeys (SDUI + feature flags), reducing the time to publish in-app critical messages from ~6 hours to minutes (engineering metric).
• Designed and launched post-contracting mobile experiences for - Product DesignerStoneFeb 2023 - Nov 2024 (1 year 10 months)Level: Mid — Acquisition + Engagement (checkout/onboarding + benefits), spanning web/mobile + internal lifecycle tools.
Key accomplishments include:
• Designed and improved onboarding and transactional flows, lowering drop-off from ~82% to ~70% and increasing payment engagement by 30%.
• Upgraded internal dashboards and operational tools with a clearer UI, reducing processing time by 58% and operational errors by 83%.
• Led discovery and validation for the first benefits program concept through usability testing and a concept test (n=1,514), de-risking comprehension and trust. - Product DesignerDeloitteNov 2021 - Jul 2022 (9 months)Risk Advisory is Deloitte’s consulting vertical focused on risk, audit, compliance, and regulated operations.
Key accomplishments include:
• Conceived and developed the first design system for Risk Advisory in Brazil (web apps), standardizing UI patterns across five core products and improving scalability; later adapted for enterprise network management tools.
• Gathered input from 20+ stakeholders (consultants, PMs) to translate business requirements into actionable design strategies, recognized by Risk Advisory Partners and featured in Deloitte’s “Impact Stories” initiative. - Business AnalystDeloitteApr 2021 - Nov 2021 (8 months)Focused on governance, compliance, and regulatory risk - supporting large organizations through process and financial analysis.
Key accomplishments include:
• Analyzed and mapped corporate processes to identify regulatory risks, recommending adjustments that strengthened governance frameworks and reduced exposure.
• Drafted and translated technical reports and strategic memos into accessible language, helping leaders act on compliance findings across departments. 
• Monitored and optimized project timelines and deliverable quality through process optimization and clear stakeholder communication. 
• Mentored and onboarded new team members, sharing best practices and supporting portfolio management routines - LAttorneyLavor Novaes Leandro AdvocaciaSep 2020 - Apr 2021 (8 months)Led the legal registration process for all PSOL candidates in Pernambuco during the 2020 municipal elections, managing a large-scale operation with 250+ applications.
Key accomplishments include:
• Led the legal registration process for 250+ municipal candidates during the high-pressure 2020 elections in Pernambuco, ensuring full compliance with electoral regulations. 
• Played a key role in developing the legal thesis for the first collective candidacy case reviewed by Brazil’s Superior Electoral Court (TSE), establishing a national precedent. 
• Managed a dedicated team and streamlined workflows that guided candidates end-to-end throughout the registration process. 
• Implemented structured internal pr - Legal InternPublic Prosecutors Office of Pernambuco Ministério Público de PernambucoAug 2018 - Jul 2020 (2 years)Selected through a competitive public exam (13th place, 5,000+ applicants; 123 openings). Supported civil and criminal prosecution units with case analysis, triage, research, and citizen-facing legal support.
Key accomplishments include:
• Led research and analysis for complex investigations, translating findings into actionable legal recommendations that supported case resolution.
• Drafted and reviewed legal documents (motions, procedural reports), improving clarity and consistency in internal communication.
• Executed and optimized internal workflows for high case volume, increasing traceability and agility across prosecution units.
• Managed and triaged public inquiries, using active listening to translate - Legal InternUrbano Vitalino AdvogadosMay 2016 - Jul 2017 (1 year 3 months)Urbano Vitalino is one of Brazil’s largest full-service law firms, with 80+ years of history and presence across 13 capital cities, plus international operations.
Key accomplishments include:
• Earned 2nd place nationwide in Banco Bradesco’s “Troféu Titânio”, recognizing performance and quality in high-volume litigation work.
• Supported Banco Bradesco’s civil litigation operations, ensuring accuracy across case workflows and alignment with internal policies and regulatory requirements.
• Strengthened deadline tracking and internal controls to reduce risk of missed filings and improve traceability across case queues.
• Analyzed subpoenas, hearing records, and procedural updates to support response strategies d
Education
verified_user
0% verified
- Bachelor's Degree in Law, LawUniversidade Católica de PernambucoJan 2015 - Dec 2020 (6 years)- Activities and groups: Academic research (Undergraduate Research Scholarship – PIBIC), selected student mentor, and study groups. The Catholic University of Pernambuco (UNICAP) is one of Brazil’s top universities and the leading private institution in the North and Northeast, rated with the highest score by Brazil’s Ministry of Education. Several undergraduate courses received top scores in 2024.
Projects (professional or personal)
verified_user
0% verified
- PPet2Go - Inovando a experiência da compra de produtos pet - O Planejamento de PesquisaAqui apresento com mais detalhes, como foi feito o planejamento, a aplicação e a análise de resultados de UX Research, buscando insights para um estudo voluntário de User Experience do Programa UX Unicórnio.