J
Juan Sebastián Guerrero Riaño
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Marketing | Análisis de datos | Estrategia
Bogota D.C., Colombia
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Jobs
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Team Leader Commercial Support & Back OfficeIBMAug 2022 - Feb 2023 (7 months)- Use data i.e. KPIs, SLAs to help advise the site teams on changes, best practice, simplification or harmonization. - Analyze data and create reports to identify areas of business growth. - Manage client relationships, identifying opportunities for new contracts. - Managing budgets and cash flow, monitoring expenditures, and predicting future needs - Coordinate and liaise with internal and external resources or clients. - Work with country contacts to obtain information or cascade requests as required to meet deadlines Researching and compiling reports and presentations.- Business Process LiaisonClaro InsuranceDec 2020 - Jul 2022 (1 year 8 months)- Liaison and point of contact of the commercial and marketing teams of 3 health-care companies in Florida (Health insurance + clinic management + primary care recruitment) in order to generate a synergy in the customer journey of clients and business - Growth of the of business panel of the company thanks to the marketing plans and strategies designed to achieve the goals. - Design and implementation of the retention plan driven to a success customer service strategy. Achievements: 3. Customer acquisition cost and cost per lead optimization and development of organic growth opportunities. 4. Development of 3 new lines of business aimed at specialized segmentation depending on the type of customer, accelerating sales dynamics by a 40%. 5. O
- Business Manager Implementation and Sales Control | UNOiSantillanaMar 2020 - Dec 2020 (10 months)- Responsible for marketing, operational and logistics strategies at the national level of the products offered in the catalog of the business unit, with a gross sales budget of $6,000,000 USD - Lead the design and implementation of the e-commerce strategy, leading the company to adapt to changes in the environment, facilitating access to information and generating added value for customers, allowing increased sales. - Development of a digital business model by subscription to massive consumers, more than 21,000 final customers. Achievements: 3. Optimization of logistics and operational management with the departments of the company, overseen and supervising a team of 40 people, belonging to the support areas. 4. Structuring and standardiz
- Languages Business Manager implementation and Sales ControlSantillanaNov 2017 - Mar 2020 (2 years 5 months)- Marketing strategy designer, commercial added value developer and standardization of operational and logistics processes to structure the exponential growth of a business unit with a disruptive added value in Latin American market. - Monitoring and control of a team of 80 people, belonging to the departments of production, logistics, distribution, commercial operations, financial-portfolio, marketing, regional offices, and telephonic outreach. - Creation and implementation of the digital catalogue allowing to make the most notable business unit in the market, increasing the book of business, through online and offline marketing strategies. Achievements: 2. Positioning of the myON platform as the number one digital reader plan in English
- Go Digital Leader - CTUSantillanaJan 2016 - Nov 2017 (1 year 11 months)- Development of training and service program for new clients. Get new clients of technological platforms in the educational industry and responsible for the operation of the digital business unit, including the development of strategies to motivate the use of digital tools in classrooms, designing manuals and tutorials for the usage of the digital components. Achievements: 1. 2. Designing of KPIs for customers that allowed them to see an improvement of the level of English reading skills of the students. 3. Designing of administrative procedures for a better development of the digital operation. 4. Negotiation with suppliers to reduce the acquisition and support operating costs to be able to invest in marketing.
- Internship, National Mining AgencyAgencia Nacional de MineríaAug 2015 - Jan 2016 (6 months)- Creation of marketing materials of a compilation of strategic minerals, including market impacts, supply and demand, consuming countries, international prices, to promote investment in mining in Colombia and abroad.
Education
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- UTop Management Specialist, Business Administration and Management, GeneralUniversidad Externado de Colombia. Departamento deAug 2020 - Jan 2021 (6 months)
- Master's degree in Marketing and Sales Management, Specialized Sales, Merchandising and Marketing OperationsOBS Business SchoolJan 2017 - Jan 2019 (2 years 1 month)
- LMaster's degree in Marketing and Sales Management, Specialized Sales, Merchandising and Marketing OperationsLABASAD - Barcelona School of Arts and Design. Universitat Lleida,Jan 2017 - Jan 2019 (2 years 1 month)
- UInternational Trade, Student ExchangeUniversidad MaderoJan 2014 - Jan 2015 (1 year 1 month)
- FProfesional En Negocios InternacionalesFundación Universitaria del Area AndinaJan 2012 - Jan 2016 (4 years 1 month)