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Judith Cristina Hernandez Contreras
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Mexico
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Jobs
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Senior Salesforce AdministratorOfferUpFeb 2022 - Sep 2024 (2 years 8 months)• Acted as Product Manager for OfferUp's Partners Web Page settings page, gathering client feedback and translating it into actionable feature requests. Led roadmap development and feature prioritization for enhanced customer experience and efficiency. • Managed end-to-end lifecycle for Salesforce-based products, ensuring alignment with client requirements and successful implementation of automated workflows. • Conducted user research and feedback analysis to drive continuous product improvements, achieving a 90%+ user adoption rate. • Created detailed product documentation and guided cross-functional teams (engineering, sales, support) in understanding client workflows, business logic, and process requirements.- Program ManagerBBVAOct 2019 - Feb 2022 (2 years 5 months)• Developed and led a cross-functional strategy for transforming Salesforce projects, focusing on aligning business processes with customer needs and delivering B2B solutions for enhanced client engagement. Proactively engaged with stakeholders to clarify needs and document processes, ensuring alignment with technical teams for smooth solution delivery. • Conducted in-depth analysis of business processes, using insights to design tools like a profitability/risk calculator for optimized credit offerings, reducing evaluation time by over 60%. • Spearheaded agile practices and stakeholder collaboration, managing product documentation and aligning with business goals to ensure timely delivery of solutions. • Led end-user research to refine
- MManagerMinsait – Indra Business ConsultingMay 2015 - Oct 2019 (4 years 6 months)• Defined and implemented Salesforce product strategies for 30+ B2B client integrations, driving operational efficiencies for financial services clients. • Created detailed roadmaps, guided by market research and client to address specific business requirements and streamline client operations. • Developed process maps and workflows to optimize client processes, supporting solution design and ensuring alignment with client goals.
Education
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- Salesforce Cloud ConsultantSalesforceJan 2024
- PProduct Management CertificationProduct SchoolJan 2024
- Salesforce AdministratorSalesforceJan 2023
- Salesforce Advanced AdministratorSalesforceJan 2023
- BMaster in Banking and FinancialBarcelona School of Management – Universidad Pompeu FabraJan 2021
- EMBAEgade Business School – Tecnológico de MonterreyJan 2020
- Diploma Finance and Global EconomyLondon School of Economics and Political ScienceJan 2019
- SScrum Master CertifiedScrumstudyJan 2017
- IBachelorInstituto Tecnológico de Estudios Superiores de MonterreyJan 2010
Projects (professional or personal)
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- CCapstone ProjectMay 2024 - Sep 2024 (5 months)Acted as the Product Manager for a simulated startup similar to Airbnb, tasked with designing and implementing a rewards program for frequent customers. Led the product strategy, feature prioritization, and roadmap development. Collaborated with cross-functional teams to define key customer needs and incorporated user feedback to ensure alignment with business goals. Managed stakeholder communication and project milestones, delivering a successful product solution that enhanced customer retention.