CMO (Digital & Marketing Manager)
DIELCO & Electrolineras Dielco
Jul 2021 - Current (5 years 4 months)
• Scaled monthly digital sales by +500% through SEO, SEM, and funnel-based lead generation strategies. • Reduced paid advertising costs by 40% by prioritizing organic growth via SEO and content marketing. • Designed and launched full-funnel campaigns (Google Ads, Meta Ads), boosting qualified leads and customer retention. • Implemented CRM (HubSpot) across customer service, logistics, and sales, increasing operational efficiency by 30%. • Built the digital presence of Electrolineras DIELCO from scratch: website, social media, alliances with brands like KIA, BYD, ABB. • Secured more than 7 free media publications in top national outlets (Caracol TV, La República, Blu Radio). • Directed content creation: blogs, newsletters, landing pag
