Bilingual professional (English C1) | MBA in Business Administration with over 12 years of experience leading marketing, CRM, and communication strategies for luxury brands, retail, fitness, and service sectors across Latin America.
Specialized in designing and executing 360° customer-centric strategies with a strong emphasis on Customer Experience, loyalty, and Growth Marketing tactics that drive Customer Lifetime Value (CLV) and Return on Investment (ROI).
I have led the adoption and integration of tools such as Salesforce Marketing Cloud, Sales Cloud, Google Analytics, Meta Ads, Doppler, and WooCommerce, successfully implementing automated funnels, segment-based personalized journeys, and effective omnichannel campaigns (physical stores, web, and customer service). These initiatives have boosted key KPIs including conversion, retention, open rates, and accounts receivable recovery.
With extensive experience in training sales teams and fostering customer-centric cultures, I have developed brand and relationship-building training programs that strengthen loyalty and increase average ticket size. I have also spearheaded digital transformation and regional expansion projects, deploying CRM and marketing platforms across up to six countries with measurable, scalable results.
Passionate about studying trends in marketing, fashion, retail, and technology, I maintain a strategic vision that blends creativity, data analysis, and agile execution. My focus is on empowering teams and designing memorable experiences that generate sustained growth, engagement, and brand loyalty.
