J
Juan Sebastian Angarita Escobar
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Bogotá, D.C., Colombia
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Résumé
Jobs
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- mCo-founder - CEOmuro.capitalNov 2023 - Jun 2025 (1 year 8 months)• Muro is a family fund that manages over $1M in assets from friends and family. We currently use these resources to build in the United States, taking advantage of high housing prices driven by scarcity. • Developed the legal framework to raise and manage capital • Established the company in the U.S. • Managed project funds • Selected suppliers • Created the business model • Acquired the first partners • Executed the fund's liquidation
- HCROHoyTrabajas.comNov 2021 - May 2024 (2 years 7 months)• Structured the Business Plan and executed it during acceleration at Y Combinator • Maintained constant communication with the product team to develop Product-Market Fit • Negotiated and closed deals with the 200 largest companies in Colombia • Responsible for executing the company's Sales and Marketing budget • Led the Go-to-Market strategy for the company's entry into Mexico • Structured the entire sales process • Hired the full sales team (+15 seats) • Built relationships with top clients, generating over $1M in revenue
Sales VPWeKallApr 2021 - Oct 2021 (7 months)• Increased MRR by 60% in 6 months • Structured and executed the 2021 Business Plan • Created the Demand Generation department to improve operations and reduce contact time, helping to scale the sales pipeline • Implemented a Data-Driven model that now provides timely, relevant, and reliable information to the sales team and executive leadership • Responsible for 100% of the company's operational revenue • Hired the company's first marketing team- MentorFounder InstituteJun 2019 - Current (7 years 5 months)
- Core MentorRockstartJun 2019 - Current (7 years 5 months)
- MSales VPMi Aguila Group S.A.SMar 2019 - Apr 2021 (2 years 2 months)• 3X sales in the first year • Opened two new demand generation channels (Email Marketing and Programmatic Media) • Created the Demand Generation department to improve operations and reduce contact time, helping scale the sales pipeline • Implemented a Data-Driven model that now provides timely, relevant, and reliable information to the sales and executive teams • Hired the company's first Marketing team • In the first three months, we closed the two most high-potential clients for the company (Banco Itaú and Sura)
- SSales Director SMB – ERPSiigo s.a.sAug 2018 - Feb 2019 (7 months)• Increased sales by 40% in 3 months • Opened two new demand generation channels (Email Marketing and Programmatic Media) • Restructured the Demand Generation department to improve operations and reduce contact time, resulting in a 20% increase in fast-sale effectiveness (under 5 days) • Implemented a Data-Driven model that now provides timely, relevant, and reliable insights to managers • Led the project to enable direct sales through the website, expected to support a tripling of revenue in 2019 • Led the selection of a new CRM to increase business agility and support decision-making in 2019 — selected SugarCRM
- ASales Director Latam – HR SoftwareACSENDO S.A.SJun 2017 - Jun 2018 (1 year 1 month)• In 4 months, I led the sales team to reach 160% of the sales budget, with Colombia and Mexico as standout markets • Increased the demand generation channels from 1 to 4 • Structured the Offline Demand Generation area for LATAM, which today generates the highest volume of demand at the lowest acquisition cost • Implemented the CRM PipeDrive for the sales and demand generation teams • Designed the go-to-market strategy for the AcsendoGo product, targeting small businesses • Collaborated with the product team to develop Product-Market Fit for AcsendoGo • Was responsible for the MRR and EBITDA of the AcsendoGo product • I was promoted to Commercial Director and took over the sales team responsible for 70% of the company's revenue
- ESales Director – Corporate TransportationEasy Taxi Colombia S.A.S. – Tappsi S.A.SFeb 2016 - May 2017 (1 year 4 months)• I was transferred from the HQ in São Paulo, Brazil, to lead the commercial direction of B2B solutions in Bogotá, Colombia — the company's third most important market, which gained strategic relevance after the merger resulting from the acquisition of the second-largest local competitor. (This was the largest startup integration in Latin America in 2015) • I led the integration of the commercial teams from both brands without losing efficiency or missing business plan targets • Integrated both companies into Salesforce CRM, including team training, which helped create a data-driven culture • Took over a product that had been underperforming for 6 months and reversed the trend, exceeding monthly targets within just 2 months • Spoke at
- ELead Generation Manager - GlobalEasy Taxi Serviços do BrasilMay 2015 - Feb 2016 (10 months)• Development and execution of the global lead generation strategy for B2B solutions in the Latin American countries where Easy Taxi operates (BR, MX, CL, PE, CO) • Surpassed the proposed goal of more than 1,300 leads regionally each month. • Selection of the SDR team for Latam in Sao Paulo, Brazil. • Member of the CRM improvement team (Salesforce), in which we integrated different areas of the company and developed the ideal flow used globally. We were even the first company in Latam to acquire the Gainsight Customer Success solution integrated with Salesforce. • Traveled internationally to consult on the implementation of the Salesforce and Gainsight solutions in Latam. • Served as an influencer and member of the team that analyzed
- SSales Development Rep - LatamSAP do BrasilAug 2014 - May 2015 (10 months)• Lead generation for SAP solutions for the Latin American market, including islands in the Caribbean, in three different languages, through contact with C-Levels. • Ranked number 1 in the LaTam region of the SAP Ambassadors program for my excellent performance in October 2015. • Application of the internationally recognized SPIN Selling technique used by sales teams at the world's leading IT companies, certified by Huthwaite International. • Surpassed assigned goals during all quarters. • Top Performer at the recognized
Education
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- HSPIN SellingHuthwaite InternationalAug 2015 - Current (11 years 3 months)
- FMBAFundação Getúlio Vargas FGVFeb 2015 - Sep 2018 (3 years 8 months)
- Inbound MarketingHubSpotJan 2015 - Dec 2015 (1 year)
- MarketingUniversidad Jorge Tadeo LozanoAug 2010 - Aug 2014 (4 years 1 month)
- Bachelor of Business AdministrationUniversidad Jorge Tadeo LozanoJan 2008 - Oct 2012 (4 years 10 months)