Juan David Roldan Urrea

Juan David Roldan Urrea

About

Detail

CRM Manager | Marketing Automation | AI-Powered Customer Engagement | HubSpot · Go High Level · Make AI · Anthropic API
Medellín, Antioquia, Colombia
Contact Juan regarding: 
work
Full-time jobs
Starting at USD2.9k/month
Flexible work
Starting at USD18/hour
connect_without_contact
Finding mentors
groups
Networking

Timeline

work
Job
school
Education
folder
Project

Résumé

Jobs verified_user 0% verified
  • Cantagirone
    CRM Lead
    Cantagirone
    Jan 2026 - Current (10 months)
    • Led a full CRM migration (Clientify to Go High Level) in 1 month, including a 20,000 - contact database with zero data loss or commercial disruption.
    • Designed and implemented segmented nurturing automations by SQL/MQL stage, targeting audiences of 3,000–5,000 contacts per campaign.
    • Built a conversational AI agent for commercial engagement on WhatsApp, integrated with the CRM and lead qualification workflows.
    • Developed an automated AI benchmarking agent monitoring 22 luxury real estate competitors (national and international) using Apify, Make, Claude and Notion.
  • Maquila Internacional de Confección - MIC
    CRM Coordinator
    Maquila Internacional de Confección - MIC
    Apr 2025 - Dec 2025 (9 months)
    • Designed and executed CRM strategies to increase sales and customer loyalty, optimizing client LTV.
    • Implemented intelligent segmentations and automations for personalized campaigns across digital platforms (Connectif, HubSpot).
    • Analyzed key metrics (sales, NPS, LTV) through Qlik Sense and Connectif dashboards, proposing continuous data-driven improvements.
    • Ensured legal compliance and best practices in database management and commercial communications.
  • Maquila Internacional de Confección - MIC
    Brand Coordinator - Movies
    Maquila Internacional de Confección - MIC
    Oct 2023 - Dec 2025 (2 years 3 months)
    • Planned and executed the brand strategic plan, ensuring commercial and positioning goals were met.
    • Led implementation of campaigns, activations, and loyalty programs at point of sale.
    • Managed marketing budgets and reported commercial KPIs and ROI.
    • Led influencer marketing projects and strategic alliances with shopping centers and partner brands.
  • A
    Marketing and Sales Director
    ArgonPay
    Mar 2023 - Oct 2023 (8 months)
    • Led marketing and sales planning, defining OKRs and national growth strategies.
    • Managed marketing and CRM teams for results-driven strategy implementation.
    • Coordinated partnerships with enterprise clients and educational campaigns around blockchain.
  • C
    Marketing Consultant
    Croper.com
    Oct 2022 - Jan 2023 (4 months)
  • Compara online
    Customer Success Manager
    Compara online
    Aug 2021 - Aug 2022 (1 year 1 month)
    • Developed and coordinated innovative products for the Chilean market.
    • Led a commercial team of 25 Customer Success Managers.
  • M
    Brand Activation Coordinator
    Maquila Internacional de Confección (Movies)
    Jan 2019 - Dec 2020 (2 years)
  • I
    Marketing and Projects Coordinator
    IPAL (BTL Agency)
    Jun 2014 - Jun 2016 (2 years 1 month)
Education verified_user 0% verified
  • Klaviyo
    Klaviyo practitioner certificate
    Klaviyo
    May 2026 - Current (6 months)
    In Progress
  • Anthropic
    Introduction to agent skills
    Anthropic
    Apr 2026 - May 2026 (2 months)
  • Anthropic
    Claude 101
    Anthropic
    Jan 2026
  • Google
    Ask Questions to Make Data-Driven Decisions
    Google
    Jun 2022 - Aug 2022 (3 months)
  • Google
    Fundations: Data, data, everywhere
    Google
    Jan 2022 - Jun 2022 (6 months)
  • EAFIT
    Bachelor's Degree in Marketing
    EAFIT
    Jul 2012 - Jun 2020 (8 years)
    Emphasis: Digital Marketing
Projects (professional or personal) verified_user 0% verified
  • Cantagirone
    Conversational AI Agent for WhatsApp - Commercial Engagement
    Cantagirone
    Jan 2026 - Current (10 months)
    AI agent that handles inbound commercial conversations on WhatsApp, qualifies leads, and integrates with Go High Level CRM. Designed for luxury real estate, replacing manual follow-up with automated, personalized interactions.
  • Cantagirone
    AI Benchmarking Agent — Luxury Real Estate
    Cantagirone
    Jan 2026 - Current (10 months)
    Automated agent that monitors 22 luxury real estate competitors (national and international) and delivers structured intelligence reports. Built with Make.com, Anthropic API (Claude), Apify, and Notion. Runs autonomously without manual intervention.