Juan Trujillo Digital and e-Commerce Manager

Advertising Specialist

Hook + Ladder Digital Agency

Mar 2023 - Current (3 years 2 months)

As a Senior Advertising Specialist at Hook and Ladder, I ensure the success of paid marketing efforts for medium and large enterprises, managing media budgets exceeding $40K per month. My role encompasses creating and deploying comprehensive digital strategies, planning and executing campaigns, and generating detailed performance reports. I am accountable for achieving clients' goals across various industries, including B2B, luxury hotels, educational platforms, construction, and telecommunications. By collaborating closely with cross-functional teams, I ensure that every campaign is optimized for maximum impact and aligned with our clients' strategic objectives.

Ad strategist

Digital Resource

Dec 2022 - May 2023 (6 months)

As a Google Ad Strategist at Digital Resource, I am responsible for creating and implementing effective advertising campaigns on Google platforms for customers located in the U.S. I ensure that all of the accounts assigned to me (15 so far) perform as effectively as possible by utilizing data and analytics to analyze performance, identify areas for improvement, and make data-driven decisions to optimize campaign performance. I work alongside the web team to create high-converting landing pages and am an expert in increasing Google quality scores while reducing costs per acquisition. Additionally, I have launched and managed display ads on Yahoo to enhance brand awareness, demonstrating my versatility in utilizing multiple advertising platfo

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Marketing Manager

Mighty Cricket

Oct 2021 - Current (4 years 7 months)

In Charge of creating and executing digital strategies to generate sales. Strategies include PPC ads on Facebook, Google, and Amazon, SEO, Content marketing, branding, and automatization. I also design, measure, and optimize the website and landing pages. Some accomplishments are: - Website sales have increased by 112% in the first half of the year 2022. - Bounce rate has decreased by 78% in the first half of the year. - Amazon sales went from 0 to $7.100 USD in the year's first half.

Assistant Trainer

Amazon.com

Apr 2021 - Aug 2021 (5 months)

- I was able to get a promotion on the company just 6 months after I was hired, due to my good numbers and qualities on Customer Service. - I entered the team that trains new hires for the Call center operation. - Excellent opportunity where I learned how to be a leader of Amazon and I was able to complete a project that they keep using to this date. I first worked as a Customer service agent (CSA) for 6 months and due to my outstanding performance, I got promoted to the training department. We would train the waves of new hires for CSA for the English market. I also worked on projects to optimize training tasks, saving time and effort to create reports, and some tools I created are still being used.

Customer Service Representative

Amazon.com

Sep 2020 - Sep 2021 (1 year 1 month)

- I was trained by the most customer centric company in the world about Customer Service. - care and protect the customer more than any other company and I was able to learn from the best.

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Online Digital Strategy Advisor

ARG Asesores

Sep 2020 - Current (5 years 8 months)

- Current CPA of less than 18usd for health and life insurance. - PPC campaigns on Facebook and Google. I advise ARG in the transformation of its online sale channel. This includes creating the online PPC strategies, working and leading the commercial and the design team in order to drive results in sales. I also manage the website and design the landing pages.

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Co-Founder and Marketing Director

Queen Case

Jun 2020 - Current (5 years 11 months)

e-Commerce for iPhone accessories created with my girlfriend in 2020. We have an Instagram account of 15k followers. We have 2 employees. A WhatsApp seller and a delivery guy to accomplish our same day delivery promise.

E-commerce Manager

Importaciones Dental Universitario

Aug 2018 - Mar 2020 (1 year 8 months)

- Encharged of the entire implementation of the online channel for one of the biggest dental importer of Colombia. - working on the development of a digital strategy with the aim of being the biggest online dental in the country and region In charge of the digital transformation of one of the most representative dental companies in Colombia. It includes the migration of more than 5.000 SKUs to the e-commerce platform, the development from scratch of a new online brand, the design of digital strategies to reach the sales goals, and training of more than 9 vendors. I had 3 direct persons under my orders and another 15 indirect persons assisting me on the project. The whole migration took place in 7 months and the launching was outstanding. Th

Practitioner

alpina

Feb 2018 - Sep 2018 (8 months)

My main task was to assist improving some key metrics in the fulfillment process in the warehouse in Cali. We key metrics were: Reducing Missing orders, reducing forecast errors and Improving the quality score on the delivery process. I created a daily report that was sent to all the managers in the morning with the metrics from the day before and the consolidation of the month, and some tools for improving the forecast. Within 2 weeks, we had reduced over 20% the missing orders and forecast errors.

Juan Trujillo

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Juan Trujillo