Juan Pablo Berrio

Juan Pablo Berrio

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Commercial / Sales Manager
Bogota D.C., Colombia

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Résumé

Jobs verified_user 0% verified
  • Aptuno
    Regional Sales Manager
    Aptuno
    Nov 2021 - Nov 2022 (1 year 1 month)
    - Lead a +40 person commercial operation in Colombia and Mexico ensuring the fulfillment of team and individual goals.
    - Analyze lead generation funnel, identify obstacles, generate deploy and measure solutions. Lead the implementation of fintech product in Mexico and Colombia.
    - Define and implement OKRs based on lead origin projections achieving 250% growth on monthly lead conversion in 6 months.
    - Manage the street lead team restructure achieving over 500% incoming leads.
    - New markets and product planification, diverse lead analysis, cost control and monitoring.
  • Philips Morris Internacional
    Direct Sales & Distribution Leader
    Philips Morris Internacional
    Mar 2019 - Nov 2021 (2 years 9 months)
    - Develop and execute commercial and trade marketing plans seeking market opportunity capitalization.
    Develop B2B expansion and growth opportunities.
    - Lead a +25 persons team towards achievement of annual KPOs, manage historic volume, income, and numerical distribution.
    - Revamp route to market plan through the digitalization of clients reaching converting 2.000 clients through digital marketing strategies.
    - Plan and lead the allowance scheme in Colombia generating better use of effective resources and achieving a 30% cost reduction.
    Brand engagement event planning and execution.
  • Philips Morris Internacional
    Territory Sales Executive
    Philips Morris Internacional
    Jun 2017 - Mar 2019 (1 year 10 months)
    - Implement strategic plan for 5 distribution channels based on market research and business development for the high impact POSs.
    Lead incentive plan for strategic clients in the B2B2C scheme.
    - Develop and deploy company transformation objectives through B2B and B2C negotiations.
  • Philips Morris Internacional
    Sales Trainee
    Philips Morris Internacional
    Jan 2017 - Jun 2017 (6 months)
    - Commercial and trade marketing plan tracing and execution.
    Develop and lead main allowances schema for strategic clients in Bogota ensuring effective use of budget.
Education verified_user 0% verified
  • EUDE Business School
    Master in Marketing and Commercial Management
    EUDE Business School
    Aug 2021 - Apr 2022 (9 months)
  • EUDE Business School
    Master in Commercial Management
    EUDE Business School
    Aug 2020 - Jul 2021 (1 year)
  • Pontificia Universidad Javeriana
    Industrial Engineering
    Pontificia Universidad Javeriana
    Jul 2011 - Jul 2017 (6 years 1 month)
Awards verified_user 0% verified
  • Philips Morris Internacional
    Above and Beyond the Call of Duty
    Philips Morris Internacional
    Jan 2020 - Dec 2020 (1 year)