Juan Pablo Orozco

I’m Juan Pablo Orozco, a Music Industry Professional with over a decade of experience in digital strategy, distribution, and platform integrity.My work focuses on protecting music’s value in the digital space through fraud detection, rights management, and close collaboration with DSPs to ensure transparency and fairness. I understand how streaming and UGC channels operate, and have developed scalable processes to detect manipulation, enforce protective measures, and uphold catalog transparency.With hands-on experience using content management systems, I’ve managed rights ownership structures, resolved content disputes, and ensured proper attribution across UGC ecosystems such as YouTube, TikTok, and Instagram. By designing efficient workflows for conflict resolution and metadata accuracy, I help safeguard rights holders while supporting creator communities.Bridging the gap between data, operations, and policy, I work cross-functionally to implement robust content protection strategies and strengthen trust across the digital music industry.