JUAN PABLO MARÍN LONDOÑO
About
Detail
Bogota D.C., Colombia
Contact JUAN regarding:
Flexible work
Starting at
USD70/hour
Résumé
Jobs
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- EINDEPENDENT FILMMAKER - DIRECTOR, WRITER AND PRODUCEREscuela Nacional de Cine - ENACCJan 2023 - Current (3 years 10 months)• Founded Cine en Obra Negra, a collective that secured over COP 10 million in cash and equipment funding and established mentorship programs with industry leaders such as Capucine Mahé (Evidencia Films), Juan Sebastián Quebrada (director, El Otro Hijo), and María Alejandra Mosquera (producer, Matrioshka). • Developed fiction and documentary concepts for TV series and short films by integrating sociological research, firsthand experiences, dark humor and pop culture references. • Leveraged project management expertise and use of tools like Miro and Asana to streamline production workflows and foster a collaborative, mentoring environment for my film school peers.
MARKETING DIRECTORViajero hostelsMay 2021 - May 2023 (2 years 1 month)Premium hostel brand with 20+ properties across 7 countries, including Colombia, Mexico, and the U.S. • Designed and managed a 22-person cross-border marketing and in-house creative strategy team, defining SOPs and KPIs to align designers, copywriters, and content creators, ensuring scalability in creative output and efficient resource allocation ahead of the company's ambitious growth plan in the Americas. • Set benchmarks for paid media and content creator campaigns, (TikTok, Instagram) aimed at improved performance and increased scalability across locations and operations (hostels, restaurants). • Enhanced brand visibility and conversion rates by optimizing SEO on both the corporate website and OTA platforms (- PBUSINESS DEVELOPMENT DIRECTOR LATINAMERICAPlayGround MediaNov 2019 - May 2021 (1 year 7 months)As the Business Development Director for Latin America at a digital media platform focused on branded content creation and social impact storytelling, I successfully expanded PlayGround's branded content and creative services portfolio across key Latin American markets, aligning editorial innovation with client needs. I supported local offices in the ideation, execution, and performance analysis of new content initiatives for brands like Natura, Chevrolet, Samsung, and Kimberly-Clark, fostering cross-regional collaboration. Additionally, I led audience and market research from both internal and third-party sources to guide creative teams, ensuring the development of culturally relevant, high-performing content for both editorial and branded
- SCONTENT DIRECTORSOUTHERN SOUTH AMERICANov 2018 - Sep 2019 (11 months)• Directed creative teams in the ideation, production, and performance analysis of branded campaigns for clients including Ford, Movistar, and Clorox, achieving a +230% performance uplift vs. internal benchmarks. • Designed and facilitated content marketing workshops for partners such as IAB, Havas, and Movistar, strengthening industry relationships and thought leadership. • Supported editorial content development with a focus on PlayGround's values of diversity, inclusion, and environmental responsibility. • Led a Samsung eSports campaign pairing Argentina's top Fortnite player with a neurologist analysis; achieved 433K views (+124% vs. average) and 5.7K positive interactions, strengthening brand affinity among gamers. See more digital
- RBrand ManagerRED BULL LATINAMERICA REGIONAL MARKETINGMar 2017 - Nov 2018 (1 year 9 months)
- BBrand SpecialistDec 2015 - Mar 2017 (1 year 4 months)
- BBrand SpecialistAug 2012 - Dec 2015 (3 years 5 months)• Oversaw media strategy and execution across 10 Latin American markets, scaling on flagship platforms like Red Bull Batalla (freestyle rap) to fuel shared, owned and earned media reach, optimizing paid media spending by up to 27% vs previous years. • Spearheaded quantitative and qualitative research in key territories, delivering insights to Global and Regional HQ that shaped point-of-sale and omnichannel campaign tactics. • Shifted media spend toward high-impact digital channels amid currency volatility, driving up to an 18% increase in ROI in Argentina and Mexico. • Negotiated strategic partnerships with Rappi, Uber, and El Deforma to secure earned media placements and reduce sponsorship costs by 12%.
Education
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- Filmmaking ConservatoryEscuela Nacional de cineSep 2023 - Aug 2025 (2 years)
- Art - MinorUniversidad de los AndesJan 2004 - Jul 2010 (6 years 7 months)
- Industrial Engineering - MajorUniversidad de los AndesJan 2004 - Jan 2010 (6 years 1 month)
Projects (professional or personal)
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- Fundraising Initiative for Indie Film ProductionEscuela Nacional de cineApr 2024 - Jul 2025 (1 year 4 months)Goal: secure funding for our short films at Escuela Nacional de Cine.
Leveraging on my experience in digital marketing, I Founded "Cine en Obra Negra," a Colombian film initiative dedicated to supporting emerging filmmakers. As oart of it, I designed and launched a short film contest with a paid entry model that included access to master classes led by top industry producers.
This meant negotiating mentorship donations from renowned Colombian filmmakers (including Capucine Mahé and Juan Sebastián Quebrada) as top prizes, enabling 100% of contest proceeds to fund our film projects.
Achieved our fundraising goals for three short films (COP +10 Million), and also gave 39 film projects the opportunity to rece - New restaurant/bar brand for Viajero BogotaViajero HostelOct 2021 - Apr 2022 (7 months)Viajero Bogotá Hostel needed a new restaurant/bar concept that could serve as a reliable revenue stream while attracting both international travelers and local visitors. Here's how we did it:
- Analyzed Viajero’s F&B initiatives and benchmarked downtown venues to identify strategic gaps and opportunities.
- Partnered with designer Felipe Osorio to develop "La Nevera," a concept inspired by local graphic design, far from the graffiti aesthetic often used by competitors.
- Collaborated with Sales and Architecture teams to shape menus, programming, and spatial elements that felt authentic and social media-friendly.
- Planned an opening event with content creators & influencers.
La Nevera has become a local - Rebranding for Viajero Hostels (premium hostel brand in Latin America)Viajero hostelsSep 2021 - Apr 2023 (1 year 8 months)Viajero Hostels is a premium hostel company with +20 properties in 7 countries. After rapid growth, branding was outdated and inconsistent across hostels, restaurants and digital properties (social media and online travel agencies), which devaluated the premium experience Viajero wanted to offer its guests (many of which often visit more than one location per trip).
After visiting every location and mapping individual branding needs (including old, damaged and outdated signage, menus and employee uniforms), it became evident a full brand overhaul was needed, but also new processes and training were required. Worked with Colombian branding agency Toquica and our in-house creative team on a full brandbook and also outlined SOPs for