Juan Pablo Hernández

Country Manager LATAM

Nord Security

Jun 2022 - Feb 2024 (1 year 9 months)

Developed and executed comprehensive go-to-market plans, including product positioning, pricing strategies and targeted marketing campaigns. Marketing budget. SEO- SEM Led a high-performing team of professionals across sales and marketing Developed and executed integrated marketing campaigns with influencers, affiliates, paid media and Google ads. increasing brand awareness and customer engagement with a performance focus. Developed and implemented market entry and expansion strategies, resulting in significant revenue growth and market share increase. Established and maintained strong relationships with key stakeholders, influencers, Media outlets, enterprises and local business.Implemented data-driven decision-making processes, leveraging

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Corporate Marketing Manager

Vadeto Group, LLC

Aug 2019 - Jun 2022 (2 years 11 months)

Working for 5 Technology brands: PCH, Qian, Getttech, Todo Cheap and Yeyian. Marketing strategy and plan, commercial agreements, Digital Strategy, Events Design, development and coordination, Inbound Marketing and media plan, development of promotional materials, e-commerce strategy, Elaboration and Coordination of Google Ads and Social Media campaigns. advertising campaigns, customer attraction strategy, negotiation with customers and suppliers, Marketing Budget Control, development and coordination of trade marketing and point of sale. B2B - B2C

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Marketing manager

Grupo Gomez Vazquez Gomez Vazquez International

Apr 2017 - May 2019 (2 years 2 months)

Marketing plan and sales strategy for Mexico, North America, Central and South America. Preparation of promotional materials, communication media plan and budget, generation and implementation of strategies and commercial plans, Digital Strategy, Realization and Coordination of market analysis, Coordination of special events and participation in summits and Expos, Coordinate the digital marketing and social media, control of the CRM.

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Marketing specialist and Trade Marketing

Grupo PiSA Farmacéutica

Apr 2016 - Nov 2016 (8 months)

Annual event plan, creation and coordination of expos, festivals, sponsorships and national and international conventions in countries such as Bolivia, Panama, El Salvador and Peru . Organization of webinars and training. Preparation of materials promotional, BTL and ATL. Design of planograms of display and design of promotionals for different points of sale..

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Marketing Project Leader

Apr 2015 - Apr 2016 (1 year 1 month)

Responsible of the business plan, analysis and reporting on diferent cualitative metologies, presentation of results to the client, development of strategy and commercial plans for the client, coordination of the digital strategy, leads generation by marketing tools and track client portfolio.

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Marketing and communications Manager

Jose Cuervo Express and Mundo Cuervo

Apr 2011 - Mar 2015 (4 years)

Responsible of developing marketing strategy and plan,Developed and implemented highly and effective sales tools and trained the sales force on their use, coordinated different advertising campaigns for both business units, Coordinate the digital marketing and social media, Control of the CRM, design of different promotional materials for trade shows and expos and the development and coordination of especial events. Project Leader of the Jose Cuervo Express Organization of the international half marathon "Mundo Cuervo" in their editions XIV, XV, XVI y XVII in Tequila, Jalisco with 3,000 participants. Organization of the 1st and 2nd Cyclyst event of Mundo Cuervo en Tequila, Jalisco Experience in marketing digital and social media as communic

Juan Pablo Hernández

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