Juan Mateo Rico Rojas

I sit at the intersection of technical complexity and business results — which is a rare place to be.

On the fintech side, I work at Yavrio helping companies navigate bank integrations: evaluating connectivity options (APIs, SFTP, EBICS, SWIFT), coordinating with banks on onboarding requirements, and translating technical specs between banking partners, product, and engineering teams.

On the commercial side, I have 7+ years in B2B sales enablement — designing training programs, building QA systems, and coaching teams to consistently hit targets in fast-paced environments (AT&T Business Solutions, telecom, insurance).

What connects both: I understand technical products deeply enough to sell them, and I understand sales well enough to make technical teams think commercially.

Open to conversations around bank integration consulting, B2B sales roles in fintech/SaaS, or sales enablement for technical products.